Hilton reported a slight decline in second-quarter performance, with revenue per available room down 0.5% due to weaker occupancy and policy uncertainty in Washington, though CEO Chris Nassetta expressed optimism for future growth and announced plans to add new brands. Meanwhile, Accor is making a major push into the U.S. market by franchising the nearly 2,900-room Treasure Island in Las Vegas, integrating it into its global ALL loyalty program. In Asia-Pacific, lifestyle hotel rooms have surged fourfold since 2014, and are projected to grow another 34% by 2027, with Marriott and Hyatt expected to lead the region's supply. Accor’s First Las Vegas Property Will Be Its Largest Hilton CEO: Flat Quarter, ‘Green Shoots,’ More Brands to Come Inside Asia Pacific’s Lifestyle Hotel Surge, And Who’s Leading It Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
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