Dean Jackson is the Co-founder of 90-Minute Books, which helps entrepreneurs create effective lead-generation tools through concise book publishing. He also co-hosts the I Love Marketing podcast with Joe Polish, which shares innovative marketing strategies and insights. Throughout his career, Dean has been instrumental in assisting thousands of business owners to enhance their profitability through innovative marketing solutions.

Many business owners treat marketing as a cost to minimize rather than a strategic investment to scale growth. This mindset often results in hesitant spending, underutilized capacity, and missed revenue opportunities. How can you approach marketing as a capital investment to fuel business expansion?

Marketing strategist Dean Jackson encourages entrepreneurs to shift their thinking from incremental growth to maximizing capacity and revenue through bold, customer-driven strategies. High-performing marketing systems are engineered to create specific results, like compelling action, amplifying your status, and tapping into timeless customer behavior. Rather than measuring marketing efforts, Dean recommends defining the key outcome and reverse engineering the fastest, simplest path to achieving it.

In today’s episode of FuDog.TV, Dean Jackson, Co-founder of 90-Minute Books, returns to talk with Mike Agugliaro about transforming marketing into a predictable growth engine. Dean talks about using emotional resonance in marketing, crafting offers with high perceived value, and how customer-focused design drives sustainable results.