Eli and Clara discuss the highs and lows of the World Cup, with an eye toward how brands leveraged big-name talent like Madonna, Messi, the Muppets, and David “the Coca-Cola of humans” Beckham. Plus: our thoughts on the FIFA Peace Prize, Hidden Valley Ranch, Erling Haaland’s vlog, and (unexpectedly) Kamala Harris.

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Clara and Trey sat down with Jalil Johnson—fashion professional, writer, and creator of popular Substack ‘Consider Yourself Cultured’—to talk about the changing role of fashion in culture and the current obsession with taste. They discuss how social media incentivizes reference curation over developing a point of view, “buying the look” instead of learning the ropes, Covid-era style experimentation, the pleasures of delayed gratification via made-to-order clothing, and heat wave styling inspiration.

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Hypnotist and hypnosis instructor Désirée Eckert joins Eli and Clara to talk about the trance states we enter every day (scrolling on our phones for one) and why building our awareness of trance is a useful tool for seeing both how our attention is extracted and how we can reclaim it.

We discuss the infinite scroll, quitting cigarettes, prescription drug commercials, The Twilight Zone, hate-reading IG comments, the Folgers jingle, and more examples of how hypnotic inductions and trance states appear in advertising and on our screens.

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