『Side Projects Podcast』のカバーアート

Side Projects Podcast

Side Projects Podcast

著者： with Clara Malley Eli Williams and Trey Taylor
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Side Projects is a strategy studio and creative outlet helping brands, marketers and everyday people think critically about how advertising shapes the cultural landscape across digital surfaces, generational cohorts, and our social fabric. Every Tuesday on our podcast, we talk with the most interesting voices across tech, media, and art to give marketers an inside look at the forces shaping culture before it hits the mainstream.


Hosted by Clara Malley, Eli Williams and Trey Traylor.

Find video episodes on YouTube.

For questions, comments and inquiries: info@side-projects.co

Hosted on Acast. See acast.com/privacy for more information.

Side Projects マーケティング マーケティング・セールス 政治・政府 経済学
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  • Why Every Brand Wants a Piece of Bravo

    Why Every Brand Wants a Piece of Bravo
    2026/06/02

    Reality TV has shaped the fabric of American society, from the White House to Summer House (sorry, had to). And Bravo-lebrities are some of the hottest tickets in town: racking up brand deals and starting their own companies and media empires which succeed or fail by their on-screen reputations.


    To better understand the state of play on all things Bravo and brands, we invited Gibson Johns to join us in the studio. He’s a Bravo aficionado, freelance writer, and host of the ‘Gabbing with Gib’ podcast. We discuss the Skinnygirl theory of brand building, the Bravo wink, why even the Kardashians keep coming back to reality TV, the new franchises he is most bullish on, and of course… the Summer House Reunion!

    Hosted on Acast. See acast.com/privacy for more information.
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    48 分
  • Would You Buy a Luxury Shampoo For Your Dog?

    Would You Buy a Luxury Shampoo For Your Dog?
    2026/05/26
    Our resident cat owners Trey and Clara discussed the white space for luxury pet care with Alexandra Pauly. She’s the founder of Biche: a pet grooming brand bringing beauty industry standards to the category. We look at how pet care products fit within the larger trend towards “premiumized” household staples (ex. Graza and Fishwife) plus the ins and outs of developing a dog shampoo, DINKWADs, and the sorry state of dog etiquette in New York.

    Hosted on Acast. See acast.com/privacy for more information.
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    44 分
  • The Coolest Thing in Tech Is Nothing

    The Coolest Thing in Tech Is Nothing
    2026/05/19
    They’ve poached the CMO of Loewe, have a compelling social presence, and recently tapped Charli XCX as a shareholder and global ambassador. In doing so, Nothing, the nascent UK-based tech startup, seems to be aspiring to bring a measure of intrigue and cultural cachet to an industry otherwise highly deficient in cool: tech. On the pod this week, we go Marques Brownlee mode to discuss what the last cool moment in tech was, why Nothing’s strategy of carving a niche with young creatives is a smart play, Trey’s walkman, and more.

    Hosted on Acast. See acast.com/privacy for more information.
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    25 分
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