It is interesting how a tyre company became an authority on rating restaurants worldwide. The connection feels unusual, but once you know the story, it seems almost obvious.

Did you know that many restaurants may not get a Michelin Star, but a consolation prize of sorts? It is a cute tag, to say the least.

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Two companies, Concept2 and Centr, have long-standing agreements to supply equipment for Hyrox training and events worldwide. As Hyrox slowly becomes a cultural phenomenon, its suppliers stand to gain from the growing demand. There have been many similar parallels where cultural and subcultural trends have spurred demands for unlikely businesses.

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Disclaimer: The stocks or financial instruments discussed in this podcast are meant for educational purposes only. Please do not consider them recommendations or financial advice of any form.

KFC x Crocs, Nike x Ben&Jerry's, Supreme x Oreo, and Comet x Naru are all weird brand collaborations. There are so many more. But are such collabs just marketing stunts or actual business drivers?

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Disclaimer: The stocks or financial instruments discussed in this podcast are meant for educational purposes only. Please do not consider them recommendations or financial advice of any form.