It is interesting how a tyre company became an authority on rating restaurants worldwide. The connection feels unusual, but once you know the story, it seems almost obvious.

Did you know that many restaurants may not get a Michelin Star, but a consolation prize of sorts? It is a cute tag, to say the least.

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Two companies, Concept2 and Centr, have long-standing agreements to supply equipment for Hyrox training and events worldwide. As Hyrox slowly becomes a cultural phenomenon, its suppliers stand to gain from the growing demand. There have been many similar parallels where cultural and subcultural trends have spurred demands for unlikely businesses.

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KFC x Crocs, Nike x Ben&Jerry's, Supreme x Oreo, and Comet x Naru are all weird brand collaborations. There are so many more. But are such collabs just marketing stunts or actual business drivers?

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Bhushan Steel was among India's largest secondary steelmakers. It rode high on India's infrastructure boom, expanding operations fueled by massive debt. Its growth came to a screeching halt when the promoters and senior officials were accused of multi-thousand-crore accounting fraud involving shell companies, fake invoices, fund diversion, and round-tripping.

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Within just 6-7 months in 2020, Reliance had raised over 20 billion dollars from 13 prominent investors and sold about 33% of its equity Jio Platforms. This was the largest private capital raise by any company in India’s history. Why did such a cash-rich company like Reliance need external capital?

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Aswath Damodaran called Walmart's acquisition of Flipkart the most expensive facelift in history. He felt Walmart wanted to feel young again by acquiring a modern-age e-commerce company in a developing market. But Walmart is seeing a value that others may seem to ignore.

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L&T wanted to diversify out of infrastructure-related businesses. It was looking for targets. Mindtree was not looking for buyers, but it came on L&T's radar because of VG Sidhartha's struggles at Cafe Coffee Day. Then came a hostile takeover.

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Rene Lacoste, a French Tennis prodigy, first wore a crocodile logo on his blazer. After his tennis career, he launched the Lacoste brand of tennis shirts, which, of course, had the signature crocodile logo.

Lacoste is known for various shades of solid polos today. Surprisingly, it introduced those shades way back in the 1950s.

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