In this episode of the Short-Term Rental Pros Podcast, host Jeremy Werden sits down with three standout STR operators and creators: Rajan Chida, Kyle Miklasz, and Ryan Shapiro for an unfiltered conversation about building, marketing, and scaling short-term rental businesses. Rajan Chida shares the story behind Royal Oak Retreat, a luxury cabin project he launched while still in college. After purchasing land for $37,000 and building the first cabin for roughly $380,000 all-in, Rajan has used social media storytelling and influencer marketing to drive significant direct bookings. He also breaks down what he's learned about identifying the right audience, building a personal brand, and turning attention into actual revenue. Kyle Miklasz, founder of Big Sky Barn House and Wild Wild Warehouse, shares how he has built a portfolio of unique Airbnb destinations across eight states. His strategy is anything but traditional—transforming abandoned barns and warehouses into one-of-a-kind experiential stays. Kyle discusses the launch of his latest property in rural Iowa, which generated nearly $300,000 in gross bookings within its first eight weeks, and explains how he uses social media as another distribution channel for his properties. Ryan Shapiro, co-host of the Short-Term Rental Pros Podcast and a luxury co-hosting operator in Northeast Florida, joins the conversation to share his perspective on experiential stays, property management, and the realities of operating a growing STR portfolio. Together, Jeremy, Rajan, Kyle, and Ryan dive into what it really takes to turn unique properties into high-performing short-term rentals. In this episode, you'll learn: How to use social media to generate direct bookings Why having the right audience matters more than follower count How influencer marketing can drive bookings—and where it falls short Building unique STRs in markets that aren't traditional vacation destinations How to design properties with virality and guest experience in mind When it's time to hire help and build operational systems The growing pains that come with scaling an STR portfolio Why operators need to focus on their strengths and delegate the rest How direct bookings can reduce reliance on OTAs The real challenges behind running multiple short-term rentals Whether you're an Airbnb host, property manager, real estate investor, co-host, or aspiring STR entrepreneur, this episode offers a candid look at what it takes to build properties people actually want to book—and a business that can scale beyond the founder. This isn’t a conference. It’s a mastermind. Three days. A small group of STR founders, hosts, and brand builders. Real numbers, real playbooks, and real conversations you won’t find online. Bring your biggest bottleneck. Leave with a plan — and a room of people who will hold you accountable. 🌊 A lakefront retreat, not a conference room. 👉 Apply for a spot: https://www.investstr.com/lake-front-retreat 🎁 Save 25% on BNB Calc Want to make smarter decisions when analyzing potential short-term rental investments? BNB Calc helps STR investors analyze properties and estimate their potential returns. Use our exclusive 25% off discount through the link below: https://bnbcalc.com?fpr=strpros
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