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How do know when a bargain is really a bargain? Do you buy stuff because you think it says something about you? And are you allowed to eat a sandwich before you pay for it? With the exception of that last question, Behavioural Scientist, Richard Shotton, informs us about how much freewill we really have in the supermarket.


Link: https://www.richardshotton.com/the-choice-factory


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