Brand photography isn't just a job; it's a goldmine for creativity and a sure-fire way to deliver massive value to your clients. Aimed squarely at UK photographers, this episode cuts through the waffle to show you how a fresh approach to branding shoots can keep you creatively sharp and significantly move the needle for your business.

Stop leaving money and opportunities on the table. Here's a taste of what you'll gain from listening:

You'll discover the simple yet powerful shift in focus that instantly transforms your images from simple snaps into authentic, powerful visual narratives for your clients' brands.

How do you stay razor-sharp creatively when working on multiple, varied projects? We reveal why shooting brand photography forces you to borrow from different photographic genres, and how this fusion keeps your skills fresh and your portfolio unique.

Learn the crucial difference between 'spontaneity' and poor planning, so you can walk onto a set fully prepared while remaining completely open to unexpected, brilliant ideas—a skill that impresses clients and leads to your best work.

Tired of throwing time and money at marketing and gettingnowhere? This week, Sam delivers five and a half practical, low cost marketing strategies for photographers that any UK photographer can implement right now to bring in higher paying commercial photography clients and grow theirbusiness.

This episode is packed with useful content, but we've pulledout the three essential takeaways that will most quickly boost your commercial photography business. Stop relying on luck; start implementing a clear plan that converts prospects into paying customers.

Listen to discover:

Three Things You’ll Learn in This Episode

1. The Hidden Database on Your Hard Drive: Discover the simple, overlooked source of paying clients you already possess, and learn the UK-specific GDPR rule that allows you to contact them immediately, turning old inquiries into new sales.
2. How to Break the Ice with Big Decision-Makers: Find out the essential 3-step blueprint for warming up leads on LinkedIn before you send a connection request, ensuring that key marketing staff are ready to see the value in your commercial photography.
3. The Low-Cost Client Funnel You Need: Master the technique of the "discounted offer" (like a simple headshot) and, more importantly, the crucial plan to successfully move those first-time buyers onto your premium, high-value brand shoots.

Grab a cuppa and listen now—your next big client is waiting.

This week, we're joined by personal branding experts Kaz Grant and headshot photographer Toby Lee. Toby has built an excellent personal brand which has helped him to stand out from the crowd and attract new customers. They discuss how all photographers can use their personal brand to grow their business. We explore why your reputation is more important than ever and how you can leverage it to get more work. Tune in to discover why a strong personal brand is the key to standing out in a crowded market.

What You’ll Learn From This Episode:

Discover the secrets to building a personal brand. You'll learn what a personal brand actually is and how it can help you get ahead in your photography business.

Find out how to attract new customers. We reveal how to make your social media and video content work for you by turning a passive audience into active clients. We also discuss other key marketing channels.

Learn how to make personal branding an enjoyable process. We give you practical tips for creating a personal branding strategy that feels authentic and fun, so you can do it consistently and see the benefits.