In this episode of Shelf Life, we’re diving deep into the world of Tamiya. From the satisfying "click" of a perfect fit to the nostalgia of our very first kits, we discuss why Tamiya remains the gold standard in the hobby world. Whether you’re into RC cars, static scale models, or Mini 4WD, there’s something special about this brand that keeps us coming back to the workbench.

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"When anime meets art, your wallet learns fear!" 💸 We’ve all been there - you see that one "must-have" figure and your bank account starts sweating. In this episode, Yumiko is joined by C.K from Sheng Tai Toys to talk about the incredible world of anime collectibles and more. Shelf Life with Yumiko Kayahara

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Yumiko sits down with Singapore’s #1 Harry Potter fan to explore how one story became a lifelong obsession. From magical moments to rare collectibles, this episode dives deep into the fandom, the memories, and the magic that never left.

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From a small toy shop to a beloved haven for collectors and fans across generations. Yumiko dives into the memories, milestones, and magic that built Action City into the pop culture powerhouse it is today. ✨

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Yumiko chats with Singapore’s very own Iron Man Collector, Terence Tee — the man who might just have more suits than Tony Stark himself. 🦾 Possibly the world’s largest collector of Iron Man figures, Terence shares how it all began, the story behind his very first piece, and the creative concept behind his jaw-dropping display room. Get ready for a deep dive into passion, precision, and pure Marvel madness!

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With kids spending more hours on screens and attention spans getting shorter, what role do toys still play in childhood? In this episode, we chat with Peter, Business Director at Querios Pte Ltd, about the importance of keeping play tangible, finding balance in a digital world, and why parents shouldn’t let devices replace toys entirely.

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Yumiko speaks with Mighty Jaxx’s Chief Investment Officer and Art Director, Samantha Sim, about how the brand collaborates with Singaporean artists to bring their creative visions to life—transforming designs into physical products that fans around the world recognise and love. They also share how Mighty Jaxx is opening up new revenue streams for local talent, and their vision of building a business that turns bold ideas into cultural icons.

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On this episode of #ShelfLife, Yumiko sits down with Star Wars superfans Shyam the Collector and Ray to uncover the truth about the 501st Garrison — from the meticulous work behind each screen-accurate costume to the passion that fuels this global fan community. 🌌✨ What does it take to join the ranks of these real-life stormtroopers? Follow us on Instagram! Awedio: @awediosg Yumiko: @yumiko.kayahara

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