Would you rather meet Lewis Hamilton or the LEGO designer behind the Ferrari cars? For Singapore athlete Abby, the choice is clear! We explore Abby's extensive Formula 1 LEGO collection, from detailed supercars to highly sought-after driver helmets + debunk the common misconception that LEGO is just for kids and discuss how these detailed brick sets act as the perfect brain-stimulating therapy for adults.

Shelf Life with Yumiko Kayahara

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Ever wondered how a simple plush collectible became the must-have hype item in Singapore? In this episode of Shelf Life, we sit down with Natalie, the Head of Content at IMBA, to break down their massive, viral collaboration with artist CJ Hendry. From the chaotic flower market to the sold-out "Juju World" plushies, learn how exhibition merchandise has evolved from cheap souvenirs into high-status art collectibles.

Shelf Life with Yumiko Kayahara

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In this episode, we sit down with Gregory, the Founding Partner of Imaginary Ones, to talk about their massive evolution. We dive into their shift toward physical toys to capture a younger audience, their cutting-edge AI content platform "Babio," and their plans for a major streaming platform partnership. Plus, watch us unbox the highly anticipated "Dumpling Darlings" collection!

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