If you think commercial real estate is “too complex,” this episode turns that fear into a plan.
Commercial pro Linda Kay (multi-tenant retail specialist with deals from shopping centers to a $50M oil field listing) lays out the clearest starter roadmap you’ll hear—how to land your first opportunities, what numbers actually matter, and the habits that turn cold calls into commissions.

Join Linda's and US Realty Training's Certified Commercial Real Estate Specialist course to become a certified commercial agent: https://www.usrealtytraining.com/certified-commercial-real-estate-specialist

What you’ll learn: how new agents and investors can break into commercial without a finance degree; why integrity beats “big personality”; the 3 core numbers to analyze any asset (without a scary calculator); and the day-one actions that build momentum—plus how Linda secured a $15M shopping-center listing and pursued a $50M opportunity.

Takeaways

• Yes, you can start now: One license lets you work commercial; pair with a senior agent/mentor and target product types you actually care about (retail, industrial, multifamily, etc.).

• Prospect with purpose: Call owners with a clear reason (a property/event/need), log responses in a CRM, and keep calling—volume + a simple script beats “perfect” analysis.

• Use simple metrics first: Focus on NOI (income – expenses), ROI (performance over time), and price per square foot to compare deals and communicate value.

• Integrity > charm: Investors choose the agent who tells the truth about pricing, risk, and fit; confidence comes from knowing the numbers and the story behind them.

• Go where competition isn’t: Multifamily is crowded. If retail lights you up (or industrial does), niche down and become the local expert.

Inside the new course:
Linda’s Commercial Real Estate Blueprint with US Realty Training covers: finding owners (even behind LLCs), sourcing opportunities (databases like CoStar/LoopNet), building a call list, presenting NOI/ROI/price-per-sf clearly, and moving from first conversation to signed listing—without drowning in formulas.

Guest creds
Linda Kay is a commercial real estate advisor specializing in multi-tenant retail. With 20+ years in the field, she’s represented assets from neighborhood centers to an active $50M listing, and she’s built a reputation for straight talk, rigorous analysis, and investor-first outcomes.
Want your first commercial win? Start Linda Kay’s Commercial Real Estate course with US Realty Training and use her call scripts and deal worksheets to book real meetings this month.