Welcome to the final episode... at least for a little while. Tune in to hear the journey that led me to this choice, including the challenges of balancing work and life, and the realization that sometimes, even the things we love need to take a backseat. 🎙️🚗 Exciting — I’ve recently reclaimed full control over my content and emails which has felt really good. I've been opening up space and pulling back on some things to pour my energy into a mastermind I’ve been secretly crafting BTS.

As I prepare for a personal milestone — my 37th birthday — I reflect on the lessons learned from my sabbatical and how I’ve shifted away from the "revenue rat race." In this episode I chat about the dangers of scaling without sustainability and why doing more to make more isn’t always the answer. Instead, we ought to be simplifying and focusing on what truly matters. Those beyond profit moments. 🎂🌳🌊🌅🥾👨‍👩‍👧‍👦💋🍦

THE JUICY HIGHLIGHTS:
• The importance of spaciousness and intentionality in work and life
• How reclaiming control over my content has allowed me to focus on what truly matters
• The dangers of scaling without considering mental wellness and sustainability
• My special BIRTHDAY SALE {August 28-31}
• Living for the moments beyond profit

THE EPISODE BREAKDOWN:
[0:40] My impromptu break from the podcast
[2:04] When we say things like this out loud we start to operate from a "lack of"
[3:09] Taking back pieces of my business that I was previously outsourcing
[4:13] My birthday plans with my bestie 🎂
[5:55] Learning about myself & my business during my sabbatical
[11:15] Doing more to make more
[14:30] This mastermind will soon be my only offer 😲
[17:10] The Beyond Profit mastermind
[24:58] Living more the beyond profit moments & building a business that supports that

✉️ JOIN THE EMAIL LIST HERE
Join the email list at the footer of the page to get in on the juice of my birthday sale! 🎂 I’ll be completely OOO hiking & camping in the middle of Arizona so you won’t see this marketed anywhere! Besides, the email list gets all the tea anyways.

📲 MESSAGE ME "BEYOND PROFIT"
Message me beyond profit and I will give you the information and you might be able to snag one of these spots. As of now, tier one is unlimited, tier two has 8 spots available, and tier three has just 4 spots left! Simply shoot me a message “Beyond Profit” and I'll give you more details. We can have a conversation about it. We can even hop on a call if that's what feels good for you.

MORE ABOUT ASH
I am the definition of duality — I swear like a sailor and break rules like it’s my job, but I also hold incredible space for my clients and work my ass off to help them achieve the success they’re after. But I'm also here for the non-preneur woman, too. My background in counseling gives me a unique perspective on what it means to show up, serve, & create connection for those who feel like they've never belonged before.

LIVE OFFERINGS
• 1:1 Mentorship

FREE & LOW TICKET OFFERS
• The Passive Program Suite

CONNECT FURTHER
• The Instagram community sees all the real time updates
• The website has all the current news

I am doing things a littttttle bit differently this week, but I’m super excited about it! ➡️ I’m bringing you the BTS, original audio clip from the exclusive ATS Musings chat. I thought about rerecording it but as I listened back, I thought, “this is where the real magic is.” 🪄🌈

Here is my backstage pass to a recent conversation I had with a client, how I coached her through, and why it’s so important that we avoid making business harder than it needs to be. This audio is going to help you feel a little less stuck in trying to find the “perfect” business strategy. 🎟️💻🤓

THE JUICY HIGHLIGHTS:
• Embracing the chaos of business and motherhood
• Realizing that there's no such thing as "nailing it"
• Homeschooling and honoring the individuality of my kids
• The trap of comparison and why it’s so dangerous
• Shifting focus from perfection to purpose

THE EPISODE BREAKDOWN:
[2:21] Kicking off the call with a client and the desire for a solid plan
[2:46] Laughing at the idea of "knowing what you're doing"
[4:52] My thoughts on homeschooling: preserving innocence and honoring uniqueness
[5:26] The overwhelming differences in my three kids' learning styles
[6:10] Reflecting on the challenges of the traditional school system
[6:58] The dangers of comparison in business and motherhood
[9:31] How is your business serving you?
[10:51] Who determined what "success" means? This is why success isn't just about money...
[11:38] Applying these principles to marriage, motherhood && life
[12:18] Finding peace in the simple, joyful moments with my kids
[12:35] The importance of focusing on thoughts, actions, and results

FREE TRAINING {FROM INSIDE BECOMING HER}
As both a therapist and a life coach, I deeply understand that the real key to riches is knowing how to adjust and adapt to ultimately overcome resistance on your path to becoming her.

This audio activation will help you clarify your motivations. It'll help you embrace continuous growth and it will encourage you to let go of perfectionism so you can shift your perspective and take that radical responsibility for your life for the long haul.

📲 To get this free BTS training from the recent healing intensive, Her Reinvention, message me "becoming" on Instagram.

MORE ABOUT ASH
I am the definition of duality — I swear like a sailor and break rules like it’s my job, but I also hold incredible space for my clients and work my ass off to help them achieve the success they’re after. But I'm also here for the non-preneur woman, too. My background in counseling gives me a unique perspective on what it means to show up, serve, & create connection for those who feel like they've never belonged before.

LIVE OFFERINGS
• 1:1 Mentorship

FREE & LOW TICKET OFFERS
• The Passive Program Suite

CONNECT FURTHER
• The Instagram community sees all the real time updates
• The website has all the current news

Coming to you for another Musings style episode from the comfort of my bed on day one of my bleed as I watch the Washington rain outside and dream about ordering some hot Pho. 🌧️🍜🩸🛌 This is the first time it's rained since we've been here and I'm obsessed. I can't stop opening the window to smell the fresh rain. As always, this episode is a catch up of where I've been, what's going well, and what I'm struggling with. Plussss, I dive into my criminal history and why exploring Canada was such a big deal for me. 🚔🇨🇦

THE JUICY HIGHLIGHTS:
• Enjoying the rain from my window & dreaming about Pho
• Celebrating visiting Canada after thinking I never would
• Abandoning myself in hopes of belonging to others
• Triggered by people giving advice that doesn’t align with my coaching style
• Choose you, belong to you, && don’t abandon yourself like I did

THE EPISODE BREAKDOWN:
[1:01] It’s FINALLY raining in Washington 😍
[1:41] Forgetting our passports on our way to Canada
[2:51] Sea to sky scenic highway & gondola
[4:10] Being overzealous on our adventure day in Stanley Park
[7:06] I really think I was made to live in a treehouse in the middle of a forest
[7:36] Fearing I would never get to visit Canada because… 🚔
[8:34] Backstory on me being a convicted felon SMFH
[13:21] Celebrating my continued wellness success
[15:09] Belonging to myself without sacrificing pieces of me for others “safety”
[18:32] Recognizing when you're stuck in the muck & need to dig yourself out
[19:41] Loving my notes app for my wellness checklist 📝
[20:51] Feeling triggering by this…
[21:56] Safe enough to go slow 🫶🏻
[23:28] I am NOT the coach for you...
[24:48] Handling this trigger

FREE TRAINING {FROM INSIDE BECOMING HER}
As both a therapist and a life coach, I deeply understand that the real key to riches is knowing how to adjust and adapt to ultimately overcome resistance on your path to becoming her.

This audio activation will help you clarify your motivations. It'll help you embrace continuous growth and it will encourage you to let go of perfectionism so you can shift your perspective and take that radical responsibility for your life for the long haul.

📲 To get this free BTS training from the recent healing intensive, Her Reinvention, message me "becoming" on Instagram.

MORE ABOUT ASH
I am the definition of duality — I swear like a sailor and break rules like it’s my job, but I also hold incredible space for my clients and work my ass off to help them achieve the success they’re after. But I'm also here for the non-preneur woman, too. My background in counseling gives me a unique perspective on what it means to show up, serve, & create connection for those who feel like they've never belonged before.

LIVE OFFERINGS
• 1:1 Mentorship

FREE & LOW TICKET OFFERS
• The Passive Program Suite

CONNECT FURTHER
• The Instagram community sees all the real time updates
• The website has all the current news

I'm taking my healing journey to a whole new level. This summer has been dedicated to healing childhood wounds, creating moments to comfort little Ashley, and reparent myself for the years I was forced into "leaping" when I wasn't ready due to my trauma. ❤️‍🩹🥹

THE JUICY HIGHLIGHTS:
• Finally uncovering the piece of hurt from my childhood
• What creating experiential healing practices looks like
• Exploring some things that little me missed out on
• Supporting my nervous system dysregulation
• BTS of the next three months of intensives {Above the Standard Collective is open! {Doors close TOMORROW}

THE EPISODE BREAKDOWN:
[0:36] Doors for ATS close tomorrow! 🫣
[2:05] Healing is never over... it's a forever journey
[4:19] Why I'm putting a massive emphasis on healing my inner child
[6:50] When you experience trauma, you experience this "leap"
[9:39] Creating experiential practices to sit with younger me
[11:38] Exploring things I missed out on
[14:01] Facing nervous system dysregulation head on
[15:45] This is the work we get to do & why I created ATS

ABOVE THE STANDARD COLLECTIVE – DOORS CLOSE TOMORROW
Psychology-backed life coaching in an intimate community where you and your wildest dreams are celebrated with no take backs. Experience true inner healing, break free from anything that’s holding you back, and become the woman who can hold everything she desires in this life.

FREE TRAINING {FROM INSIDE BECOMING HER}
The key to a rich life is living like you already it. So much easier said than done. && as both a therapist and a life coach, I deeply understand that the real key to riches is knowing how to adjust and adapt to ultimately overcome resistance on your path to becoming her.

This audio activation will help you clarify your motivations. It'll help you embrace continuous growth and it will encourage you to let go of perfectionism so you can shift your perspective and take that radical responsibility for your life for the long haul.

📲 To get this free BTS training from the recent healing intensive, Her Reinvention, message me "becoming" on Instagram.

MORE ABOUT ASH
I am the definition of duality — I swear like a sailor and break rules like it’s my job, but I also hold incredible space for my clients and work my ass off to help them achieve the success they’re after. But I'm also here for the non-preneur woman, too. My background in counseling gives me a unique perspective on what it means to show up, serve, & create connection for those who feel like they've never belonged before.

LIVE OFFERINGS
• 1:1 Mentorship

FREE & LOW TICKET OFFERS
• The Passive Program Suite

CONNECT FURTHER
• The Instagram community sees all the real time updates
• The website has all the current news

I'm so excited to be coming to you from my serene backyard in the woods of Issaquah, Washington. Hear the tea BTS of Her Reinvention, what my daily thought pattern work is, and my challenges & adjustments of maintaining boundaries. &&& the freaking Above the Standard Collective is OPEN! I could cry. It feels like such a long time coming. 🥹 GTG, I think I just saw another bear.

THE JUICY HIGHLIGHTS:
• Barefoot in the backyard... keeping an eye out for bears 🐻
• Wrapping up Her Reinvention with 39 amazing women
• Daily thought pattern work 🧠
• Struggling with boundaries 📲
• The Above the Standard Collective is open! {Doors close July 31}

THE EPISODE BREAKDOWN:
[0:48] Barefoot in my backyard & obsessing over Washington
[3:46] Hiking & keeping an eye out for f*cking BEARS 🐻
[5:06] What's going really well: Her Reinvention
[5:44] My daily thought pattern works
[6:32] What's really affecting your behavior and results
[13:53] How you can get a free training from Her Reinvention
[15:36] My favorite hack: The ATS Collective
[22:05] Currently struggling with: Communication Boundaries
[30:09] Don't forget to join the ATS Collective because doors close on July 31

FREE TRAINING {FROM INSIDE BECOMING HER}
The key to a rich life is living like you already it. So much easier said than done. && as both a therapist and a life coach, I deeply understand that the real key to riches is knowing how to adjust and adapt to ultimately overcome resistance on your path to becoming her.

This audio activation will help you clarify your motivations. It'll help you embrace continuous growth and it will encourage you to let go of perfectionism so you can shift your perspective and take that radical responsibility for your life for the long haul.

📲 To get this free BTS training from the recent healing intensive, Her Reinvention, message me "becoming" on Instagram. It's completely free.

MORE ABOUT ASH
I am the definition of duality — I swear like a sailor and break rules like it’s my job, but I also hold incredible space for my clients and work my ass off to help them achieve the success they’re after. But I'm also here for the non-preneur woman, too. My background in counseling gives me a unique perspective on what it means to show up, serve, & create connection for those who feel like they've never belonged before.

LIVE OFFERINGS
• 1:1 Mentorship

FREE & LOW TICKET OFFERS
• The Passive Program Suite

CONNECT FURTHER
• The Instagram community sees all the real time updates
• The website has all the current news

If you tuned in to episode 141, I shared a very personal & vulnerable story about a time I didn’t belong. A huge reason why I felt compelled to share that was because of the sense of belonging that comes with my new membership, the Above The Standard Collective.

Another urge you get inside the membership is to stop simply showing up for life & settling to instead start living intentionally and create magic in the day to day. If you were radically honest with yourself, how often are you just showing up in life and not existing to your fullest potential? You get to change that narrative.

THE JUICY HIGHLIGHTS:
• How I discovered what my legacy was
• My constant aim has been to help people live above the standard
• Creating a space where you don't simply exist, rather get to become
• How I live intentionally everyday & create magic in the mundane
• Becoming her & existing to my fullest and greatest potential

THE EPISODE BREAKDOWN:
[0:52] My personal reinvention has been taking place for years
[1:55] The ups & downs of my life that have led me to live out my purpose
[4:22] The former membership & how the new one is different
[4:36] What actually creates sustainability in a business (it’s the CEO)
[5:45] Giggling at my Freudian slips saying sex instead of success 🫦
[6:15] My greatest focus over the last 14 years is helping those live a life above the standard
[7:15] Majorly fumbling over my words HELLOOO luteal phase 😮‍💨
[7:45] This membership is not just recurring revenue for me… it’s my LEGACY
[8:38] The Collective is not just a space that you exist in, it’s a space you become in
[9:01] How do I live above the standard on the daily? My risk & repeat effect… 🔄
[11:00] What happens when you stop being the victim of your circumstances
[12:42] How different might your life look if you stop simply showing up and truly intentionally show up? 👀
[12:57] The two questions I ask myself when I’m feeling blase or mundane in my life
[17:03] Reciprocation is the name of the game for healing
[19:16] Recently having an existential crisis with the word “ambition” 🫣
[21:00] I believe this is the most profound thing we can do as women
[21:20] What’s standing between you and creating the life you want
[22:14] The beauty & magic that you’ll find inside this space 🪄
[25:13] The doors are only open once this year?! 😱
[26:30] An energy healer told me I was put on this earth to do this…

MORE ABOUT ASH
I am the definition of duality — I swear like a sailor and break rules like it’s my job, but I also hold incredible space for my clients and work my ass off to help them achieve the success they’re after. But I'm also here for the non-preneur woman, too. My background in counseling gives me a unique perspective on what it means to show up, serve, & create connection for those who feel like they've never belonged before.

LIVE OFFERINGS
• 1:1 Mentorship

FREE & LOW TICKET OFFERS
• The Passive Program Suite

CONNECT FURTHER
• The Instagram community sees all the real time updates
• The website has all the current news

This week's musings is brought to you riverside. I wish you could see & smell how fresh it is here. We are currently in Livingston, MT which is just outside of Bozeman. I am walking through the city alongside the Yellowstone River. 🗻 We're actually leaving today so I don't feel like I can fully check Montana off the list as we only stayed for two days, but we're off again and heading to Spokane, WA. Ya girl is ecstatic. 🚙🚦🌄

I'm also giving away the real tea in today's episode. I promised to always keep it real with what's going well & what's not going so well ⏤ today I'm opening up about something I really fucked up recently in my business that brought some negative feelings to the surface. I'm also sharing something I'm SO freaking excited for that will be LIVE July 14-19. Are you ready to step into her? 👀✨🫦 Details below!

THE JUICY HIGHLIGHTS:
• My last adventure walk in Livingston, MT before we hit the road
• Trying to catch some {affordable} vibes in Coeur d'Alene, ID
• Currently obsessed with being a bookworm 📕
• Selling myself short & giving too much away with a recent offer
• Having a massive wakeup call and breaking free from my prior urge to settle
• Introducing: HER REINVENTION 🥹

THE EPISODE BREAKDOWN:
[0:45] Coming to you from the cutest Airbnb of all time
[2:06] Getting back in the car to leave Montana today ⏤ We are WA bound!
[2:52] Hiking sourdough trail... are you freaking kidding me? 🥖🚶🏻‍♀️
[3:42] Still giving into my desires for more... ICE CREAM 🍦
[4:52] Catching a vibe in Coeur d'Alene but it's damn expensive!
[5:45] We are in the highs & lows of traveling annnndd bickering 😭
[7:19] My current obsession & I'm hooked 📕
[8:07] How do you instill the love for reading in your kids? 😅
[10:36] What I'm struggling with
[10:42] Quick pause to listen to the Yellowstone River 🥰
[11:17] The thing I fucked up in my business
[12:38] The new Business Breakthrough offer & selling it out
[15:53] Am I a fraud? Imposter syndrome is kicking in
[16:33] Charging too little for massive over-delivery
[17:49] The amazing feedback I received 🥹🥲
[19:56] Deciding BTS how I want to modify the Business Breakthrough
[21:53] What's going really well
[22:04] Details of my two personal reinventions
[23:01] A severe lack of authenticity within my brand
[25:12] "This is not my life & I will create the one I want"
[27:19] HER REINVENTION!! ⬇️📞✨

MORE ABOUT ASH
I am the definition of duality — I swear like a sailor and break rules like it’s my job, but I also hold incredible space for my clients and work my ass off to help them achieve the success they’re after. But I'm also here for the non-preneur woman, too. My background in counseling gives me a unique perspective on what it means to show up, serve, & create connection for those who feel like they've never belonged before.

LIVE OFFERINGS
• 1:1 Mentorship

FREE & LOW TICKET OFFERS
• The Passive Program Suite

CONNECT FURTHER
• The Instagram community sees all the real time updates
• The website has all the current news

Drum roll pleasseee 🥁 The updated membership is here and it is simply amazing. The Above The Standard Collective. ✨🥹🖤 Although I can't give away too much, I can tease that the membership was largely impacted by the idea of healing & belonging.

Inside the membership are monthly healing intensives and within these intensives are prompts followed by my teachings of why that matters. The most recent prompt was about a time you didn't belong... Now, I never ask others to be vulnerable without myself being vulnerable first. && that's exactly what this episode is about. This is a very personal & vulnerable story of the earliest memory I have of a time I didn't belong.

THE JUICY HIGHLIGHTS:
• The new name & vibe of my amazing membership (&& exclusive insight on when the doors are opening)
• What my ayahuasca experience taught me about healing
• The earliest & very momentous memory of a time I didn't belong
• How my vitiligo has made me feel both belonging & unbelonging
• The difference of belonging versus fitting in

THE EPISODE BREAKDOWN:
[0:45] A BTS of something super special I've been working on 🤫
[1:52] Monthly healing intensives within the new membership
[2:23] Ayahuasca taught me that we can heal instantaneously
[3:25] What is Her Story? What does "going first" mean to me?
[4:00] Why I want to share my personal story for the sake of instantaneous healing
[4:12] My entire life there have been so many circumstances where I didn't belong
[4:52] Why is the feeling of belonging necessary?
[5:34] Taking it way back to my earliest memory of unbelonging
[5:49] Some context on my core family dynamic
[7:17] What was mounted on my family's new house that wrecked me... 😣
[9:12] Sharing a story of a time I *did* belong
[9:38] Opening up more about my vitiligo
[10:28] When she told me... "I'm not surprised you have vitiligo" 🥹🫠
[11:49] The opposite of belonging is fitting in & why it's important to not fit in
[12:58] Challenging questions to ask yourself around belonging
[13:13] The butterfly effect 🦋 && sharing mine with meeting my husband
[14:58] What happens when we share our stories, connect with others & find true belonging
[15:43] My favorite part of the membership: No take backs ❌
[17:15] My deep desire to intentionally live above the standard

MORE ABOUT ASH
I am the definition of duality — I swear like a sailor and break rules like it’s my job, but I also hold incredible space for my clients and work my ass off to help them achieve the success they’re after. But I'm also here for the non-preneur woman, too. My background in counseling gives me a unique perspective on what it means to show up, serve, & create connection for those who feel like they've never belonged before.

LIVE OFFERINGS
• 1:1 Mentorship

FREE & LOW TICKET OFFERS
• The Passive Program Suite

CONNECT FURTHER
• The Instagram community sees all the real time updates
• The website has all the current news