Working in sustainability means getting the story right.

We may have crunched the numbers and estimated the risks of biodiversity loss in a certain area, or the opportunities arising from decarbonising a certain sector. But if we don’t communicate effectively with our stakeholders, there is a real risk that all of this effort will go to waste.

This is particularly true when interacting with stakeholders requires navigating cultural differences. So how can storytelling help enable a just transition?

In this week’s episode, Giulia interviews Somia Sadiq, a peacebuilder, environmental planner, and all-around communications expert. She is the founder and CEO of Narratives and Kahanee, and very recently published her first novel, Gajarah.

Somia explains how to create spaces for difficult discussions around climate change, how to champion cultural nuances in business settings, and what approach to take when interacting with people who have different opinions.

At a time when most of us are stuck in echo chambers, we cannot afford to shy away from establishing a dialogue: we must harness the power of words to find equitable solutions.

Hate misinformation? Us too. If you can spare some time, help us in our next endeavour and take our Climate Misinformation Survey!

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Every day we read new headlines about climate extremes, yet behind the noise lies a quieter, more corrosive threat: misinformation.

In this week's episode of Shaken Not Burned, we explore why climate misinformation isn’t a communications issue or a social-media nuisance, but a systemic business risk that can destabilise economies, erode public trust, and undermine effective climate action.

Our guest, Harriet Kingaby, co-chair of the Conscious Advertising Network, explains how misinformation spreads through ad-tech systems and algorithmic incentives that reward outrage over truth. She reveals why brands, often without knowing it, end up funding the very content that delays the energy transition and weakens democratic resilience.

In conversation with Felicia, Harriet unpacks how climate misinformation is engineered rather than accidental and who profits from confusion, why fewer than 5% of companies list misinformation on their risk registers, and the hidden links between advertising, data, and the erosion of public trust.

The episode also provides practical steps businesses can take from pre-bunking and inoculation to demanding supply-chain transparency in digital media, explaining why the human side of persuasion and how emotion, trust, and relatable stories work better than facts alone.

We also invite you to take part in our Climate Misinformation Survey, a new initiative exploring where and how people experience false or distorted information, so organisations can build stronger defences against it.

By treating misinformation as a core resilience issue, businesses can lead the shift toward transparency, rebuild public trust, and strengthen the foundations of a sustainable economy.

If you enjoyed this episode, subscribe to our newsletter and follow us on LinkedIn, TikTok and Instagram – and why not spread the word with your friends and colleagues?

This week, we are talking about the turbulence surrounding ESG and sustainable finance. The question we’re exploring: is the backlash against ESG a crisis, or a necessary correction?

Joining us is Professor Thanos Verousis, an economist and researcher on sustainable finance at Vlerick Business School. Together, we unpack why ESG is under fire, what went wrong, and how finance can evolve to meet the challenges of the 21st century.

It is tempting to see ESG as the future of finance or to dismiss it entirely as a failed fad. But as Thanos explains, ESG was never meant to be the system. It is a measurement tool. Sustainable finance requires something deeper: transparency, regulation, and a willingness to grapple with real trade-offs.

The discussion covers the tension between financial returns and social trade-offs, how a narrow financial definition of fiduciary duty is shifting to include climate and social concerns, why alliances often stall, and how ESG is interpreted differently globally.

As Thanos puts it: “Sustainable finance will only mature when we are honest about trade-offs, transparent in pricing externalities, and inclusive of those not yet at the table.”

ESG hype was bound to face correction: by reframing this moment as a sustainability correction, finance has a chance to rebuild on stronger, more resilient foundations.

If you enjoyed this episode, subscribe to our newsletter and follow us on LinkedIn, TikTok and Instagram – and why not spread the word with your friends and colleagues?