April is here! Goodbye cold weather, and hello to blooming colors and fresh ideas! With spring comes exciting news—one of our biggest launches of 2025 is finally here: The Cooperative Advantage.

In this energizing episode, we’re diving into the power of member feedback with two incredible guests, both deeply involved with the ACSI American Satisfaction Index—but bringing very different perspectives. On one side, we have Eric Hawkins, COO and General Counsel at Trico Electric Cooperative, Inc., who offers the cooperative perspective on leveraging ACSI results. On the other side, Kelly Stallard, Program Director at CFI Group, brings a broader, data-driven view, drawing on her experience with a wide range of organizations using ACSI. Together, they’ll reveal how to unlock the real advantage in your survey data.

We’ll explore how interpreting feedback isn’t just about identifying problems—it’s also about recognizing strengths and building on what’s already working. Sometimes, the best way to improve is by amplifying what you’re already doing right.

Don’t miss this insightful and forward-thinking episode!

Hosted and produced by Jana Adams, Executive Director, Touchstone Energy® Cooperatives. Edited by Rafael Fernandez, Creative Producer.