This episode is a little different... in the best way.

I went totally off-script and let ChatGPT throw some questions at me that I think YOU would want to ask. Think of it like a friendly, unfiltered chat about all things design, business, Canva, and life.

Here’s what I answer:

• What to do when you hit a creative rut (and why boundaries can spark creativity)
• My favourite new Canva feature (it’s a game-changer for planning!)
• Do I think design or messaging is more important?
• How motherhood made me outsource and grow my biz
• Is my home aesthetic like my brand? Nope.
• What I’d do differently if starting my biz again

Watch on YouTube: https://youtu.be/SwtSTXXm1p4
Read on the Blog: https://whitedeer.com.au/ep221/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

What if your words were the most overlooked part of your brand?

In this episode, we’re diving into the often forgotten cousin of branding that most people ignore: your MESSAGING. Not just what you say, but how you say it. Your tone, your turns of phrase, your “IYKYK” energy that makes your dream clients stop mid-scroll and whisper, “Wait... she gets me.”

If your captions feel a little beige, your website reads like a robot wrote it, or you're constantly second-guessing how to sound “professional but personality-packed”... this one’s for you.

Join today’s guest, Lucy from My Write Hand Woman, and I in unpacking how to write words that work: words that sell, connect, convert and feel like you.

We cover:

• The difference between complimented copy vs converting copy
• Lucy’s Venn Diagram approach to brand voice (it’s genius)
• How to find your differentiators (and actually SAY them)
• Tips for writing copy that feels personal without losing clarity
• Creative ways to understand how your audience wants to be spoken to

Intro 0:00
Interview 1:56
Wrap Up 36:10

ABOUT LUCY BEDEWI:
Lucy Bedewi is the brand messaging strategist and copywriter behind My Write Hand Woman. She’s known for her ability to connect the dots quickly and craft unique messaging angles that’ll turn normal businesses into unicorn brands. She has scaled her business to multi-6-figures by the age of 22– working with top coaches, irreverent brands, highly-differentiated businesses, and personality-packed e-commerce companies to scale their sales results quickly. Her story and work has been featured in Nasdaq, Thrive Global, and Create and Cultivate. An electric speaker and the host of the podcast Unicorn Messaging, Lucy inspires women to get clear on the articulation behind their business, move into their bigness, and create messaging that’s easy to buy from.

CONNECT WITH LUCY:
Contact Form to Work With Me: https://www.mywritehandwoman.com/contact

Instagram: https://www.instagram.com/mywritehandwoman/

Copy Roast: https://www.mywritehandwoman.com/copy-roast

Use the code, SERIOUS takes $53 off

Watch on YouTube:
Read on the Blog:

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Welcome to the final instalment of my Rebrand to Rise series, created for business owners who know their current branding no longer fits the incredible business they've built.

If you’ve been thinking, “YES, I need a rebrand,” but also, “I don’t even have time to eat lunch, let alone overhaul my brand,” this one’s for you. Because rebranding can be strategic, streamlined, and supportive, without draining your energy.

In this episode, I share:

• Why most rebrands stall (spoiler: it’s not Canva’s fault)
• The real reason your VA or designer struggles to nail your brand vision
• How to turn your ideas into a system your team can run with
• What CEO-led branding actually looks like inside The Co+Creation Design Club

Join the Club while it’s on sale: https://whitedeer.com.au/clubsale

Intro 0:00
Why most rebrands stall 2:28
You can't outsource YOU 4:00
Pick good imagery 6:20
Get a system that works for your team 7:17
How I can help you 10:50
You don’t have to DIY every graphic... but you do need to lead the vision.

Watch on YouTube: https://youtu.be/n00TLpjg3GY
Read on the Blog: https://whitedeer.com.au/ep219/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio