Serena's Unstoppable Moves: WNBA Ownership, Met Gala Glam, and Empowering Women Athletes
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Serena's Unstoppable Moves: WNBA Ownership, Met Gala Glam, and Empowering Women Athletes
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Serena Williams has been everywhere these past few days adding even more layers to an already iconic career. On July 28, the big announcement landed that she is joining the ownership group for the Toronto Tempo, the first Canadian WNBA team which begins play in 2026. In classic Serena fashion, she described the move as not just about basketball but about showcasing the enormous potential of women athletes, calling it an incredible investment opportunity. Serena posted a jubilant video on Instagram with the Tempo logo saying New court new game adding her signature confidence for the league and, more broadly, women's sports. She'll be hands-on with merch collaborations and jersey designs for the new squad, working alongside Larry Tanenbaum of Kilmer Sports Ventures according to an official team statement and multiple reports from Good Morning America and AOL.
Business moves continue for Williams, who on July 23 was revealed as the first-ever Women’s Health Advisor for Ritual, the wellness brand. Ritual CEO Katerina Schneider told Black Enterprise that Serena will actively shape new products behind the scenes, marking a deeper strategic partnership than a typical celebrity endorsement. This fits the trend of elite athletes moving into the health and beauty industries in leadership roles versus just lending a name. Ritual confirmed $250 million in gross revenue last year and clearly believes Serena levels up their brand.
Williams has also been booked as a headline keynote at the upcoming Zeta Live 2025 conference in New York. Zeta Global’s CEO David A. Steinberg called her a trailblazer whose voice on reinvention and resilience will ignite panel discussions about leadership and transformation in AI-powered business, as highlighted in their press release and by Business Wire.
On the celebrity side, Serena stunned on the Met Gala red carpet on July 29 in a shimmering icy-blue gown and debuted a rose-gold bob haircut with finger waves. Reported by AOL and People, this was her seventh Met appearance and the new look had fashion editors and fans buzzing across X and Instagram.
In a July 2025 interview widely covered including by People Magazine and India Times, Serena fiercely addressed the media culture of women athletes downplaying their greatness, calling for more confidence and visibility. She said We don’t really celebrate ourselves enough, adding that she wants younger stars to show boldness not retreat, specifically referencing ongoing shifts on the WTA Tour.
On social media, Serena lit up Instagram with playful banter with Simone Biles who is vacationing in the British Virgin Islands. Williams’ comment ughhh on Biles’ photos sparked further fun after Biles previously teased Serena’s Corsica getaway earlier this year. Sportskeeda and numerous fan pages have highlighted this mutual admiration between GOATs.
Finally, even in her downtime, Serena’s life as a mom is in the spotlight. On July 28 she shared candidly about family time—including her six-hour solo adventure with her Yorkshire terrier, Chip, whose full name is Christopher Chip Rafael Nadal after her idol. EssentiallySports and various Instagram accounts captured these wholesome moments, with Serena reflecting on balancing family, business, and her unwavering love of competition.
No major speculative stories or unverified rumors have made headlines in recent days. Everything making waves for Serena during this stretch—the WNBA ownership, her strategic roles in business, her Met Gala moment, high-profile keynote bookings, and outspoken advocacy—signals a new era that could influence sports, women’s business, pop culture, and beyond for years to come.
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