Serena's Slam: WNBA Moves, VC Ventures, and Family Moments at 43
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Serena's Slam: WNBA Moves, VC Ventures, and Family Moments at 43
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Serena Williams, at 43, continues to capture the world’s attention not just with her legendary tennis legacy, but through a series of major moves, candid public moments, and social media buzz that make headlines everywhere. Stepping squarely into the business and cultural spotlight, Serena just announced she has become a co-owner of the Toronto Tempo, the brand new WNBA expansion team and the first of its kind in Canada. On Instagram, Serena called it a chance to fuel “something bigger than myself,” promising to lend her style sense to Tempo’s jerseys and merchandise collaborations. The WNBA’s approval of her investment is pending, but anticipation is high, with fans and business analysts alike seeing it as a long-term game-changer for women’s sports according to reporting in AOL.
In a different domain entirely, Serena has emerged as a powerhouse investor. She was recently appointed entrepreneur-in-residence at Reckitt, the global health giant behind household brands like Lysol and Durex. Her new partnership with Reckitt—announced at Cannes Lions and covered by Fortune and AOL—puts her front and center mentoring startups in hygiene and maternal health, especially those led by women and people of color. Serena’s Serena Ventures now claims investments in over 14 unicorns, and she’s scaling up, committing a major push to overlooked but critical sectors where she argues “the returns are there—it’s not charity, it’s smart business.”
Away from boardrooms, Serena’s personal life continues to intersect with public fascination. She appeared at the Wyn Beauty x Shopify pop-up, celebrating the first anniversary of her clean beauty brand and speaking openly with People Magazine about inner beauty and the high costs of maintaining success. She was clear: no new product launches anytime soon, happy with Wyn Beauty, motherhood, and her VC ventures—“I’m done!” she laughed during the event.
Serena also keeps the world watching with her family adventures, recently sharing vibrant Instagram moments from Niagara Falls with her daughters Olympia and Adira as part of their “7 Wonders” world tour. Fans swooned over the candid mother-daughter scenes, but the conversation shifted with a recent hotel “celfie” that sparked social media debate over her appearance, with some fans expressing concern about her slimming figure and possible skin-tone changes. Serena had previously addressed rumors about skin bleaching, emphasizing her commitment to authenticity in a Wyn Beauty make-up tutorial. Despite the online drama, her continued gym dedication is understood as part of her post-pregnancy journey.
As the headlines swirl—the WNBA co-ownership, big investment roles, beauty brand milestones, and her influencer-level social presence—one thing is clear: Serena Williams is still rewriting the script on what it means to be a sports icon, entrepreneur, and cultural force.
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