
Serena Williams: Redefining Retirement with Family, Fashion, and Fortune
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Serena Williams has been everywhere these last few days, and not just in the world of tennis. She’s making headlines for her transformative post-retirement look, major business moves, and the kind of personal moments that light up social media. Sports Illustrated breathlessly described her as almost unrecognizable in new photos with her daughter during a Niagara Falls trip. The slimmer physique, striking fashion choices, and the overall energy in those family snaps had SI comparing her current look to her formidable championship days, and fans noting how natural she is embracing this next life chapter. Even when she’s working out, her Instagram is full of playful captions about “working on her angles” and her new body, fans left more than 140,000 likes on her recent post according to her official Instagram.
Yet the real talk is how Serena keeps putting her family front and center. On August 4, she shared that she’s kicking off an epic “girls trip” with her daughters, Olympia and Adira, aiming to visit all the wonders of the world. Niagara Falls was their starting line, setting serious mom goals. Photos and videos captured joyful moments with red ponchos and rainbows; Tina Knowles even left a comment calling it “such a great mother-daughter journey.” Alexis Ohanian her husband gushed about how the “greatest of all time” on the court turns out to be an even better mother at home.
Of course, business headlines are never far away. The New York Stock Exchange spotlighted Serena for the launch of her new venture capital firm dedicated to investing in women-owned and minority-run businesses, an initiative already making her a central figure in finance. Recent essencecom coverage notes Serena Ventures is laser-focused on funding diverse founders, with her managing hundreds of millions in assets and backing companies like Masterclass and Impossible Foods. Not content with traditional investing, she’s balancing her beauty line, a clothing brand, a stake in the upcoming WNBA Toronto Tempo, and a growing media company—all while being the ongoing face of Nike, Puma, and other major brands.
Even her interviews make news. A chat on YouTube this week highlighted her passion for impact investing, representation in entrepreneurship, and the very intentional way Serena Ventures was built—years assembling the right team and insisting on letting women lead with checks. The synergy between her advocacy and her money makes her unique in the celebrity business world.
There’s no shortage of Serena buzz on social, business, and lifestyle platforms. Whether it’s a conversation about her family vacations, her trailblazing business moves, or the way she’s shifted global perceptions of what sports legends do after hanging up their rackets, Serena Williams is the woman whose legacy only seems to grow brighter every week.
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