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This week on Selling on Giants – eCommerce News & Updates, we’re diving into the biggest shifts shaping marketplace strategy for Q4 and beyond.

AI search is officially changing the SEO game. SEMrush says AI-driven search tools like Google AI Overviews, ChatGPT, and Perplexity will surpass traditional Google traffic by 2028—and those clicks will be worth more than ever. We break down what that means for content strategy, conversions, and how to write pages that AIs actually quote.

Then we turn to Amazon, which is quietly building the most complete ad stack in retail media history. From the invite-only Creator Program to the new Complete TV buying experience inside DSP, Amazon is fusing influencer marketing, streaming TV, and data analytics into one full-funnel ecosystem. We’ll unpack the new AI-powered “text-to-SQL” feature in Amazon Marketing Cloud, the SiriusXM partnership bringing Pandora and SoundCloud to DSP, and how Adobe Express is now directly connected to Amazon Ads for lightning-fast creative production.

Walmart’s not standing still either. They’re rolling out a new Negative Feedback Rate metric and doubling down on food traceability under FSMA 204. And in true retail chess fashion, Target just entered the battlefield with its own Circle Week—running October 5 through 11—to compete head-on with Amazon’s Prime Big Deal Days.

Other headlines include Amazon’s DD+7 payout delay, the new Returns Insights dashboard, and why beauty conglomerates like Coty, L’Oréal, and Estée Lauder are trimming portfolios to stay profitable.

If you’re a brand, agency, or operator trying to stay ahead in the ever-changing world of Amazon, Walmart, and Target, this episode will help you connect the dots.

Subscribe to the Selling on Giants newsletter for weekly insights, seller tools, and strategy breakdowns at SellingOnGiants.com/newsletter.

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In this week’s Selling on Giants – eCommerce News & Updates, Amazon takes a historic $2.5 billion hit from the FTC over “dark patterns” in its Prime sign-up and cancellation flows. We break down what the ruling means for sellers, how Prime members can claim refunds, and why UX design is no longer just about conversions but now a compliance risk.

Meanwhile, ChatGPT has become a surprising traffic driver for Walmart, Etsy, and Target, while Amazon blocks AI crawlers to protect its $56 billion ad business. We cover what this shift means for product discovery and why sellers should prepare for AI-driven shopping funnels that bypass Google entirely.

Amazon isn’t slowing down elsewhere. Multi-Channel Fulfillment is expanding to Shopify, SHEIN, and even Walmart Marketplace, giving brands Prime-speed delivery across platforms. Add in new FBA fee discounts for Amazon Business bulk orders and a fresh Image Manager tool to track ownership of product images, and Amazon continues to reshape seller operations on multiple fronts.

Beyond Amazon, eBay is doubling down on resale with its acquisition of Tise, Kroger is building AI into every layer of grocery fulfillment, and Microsoft Copilot is now acting as a personal stylist. Retailers are racing to redefine discovery, personalization, and fulfillment with AI at the center.

And with Q4 in full swing, Walmart is launching its “Walmart Deals, Delivered” holiday event from October 7–12, Halloween spending is projected to hit a record $13.1 billion, and Walmart Marketplace sellers are getting real incentives: the new Pro Seller Badge plus steep referral fee discounts on toys and pet supplies through January.

If you sell on Amazon, Walmart, or Shopify, this episode is your field guide for where commerce is headed — from compliance risks to hidden tariff refunds to the early holiday retail calendar.

Stay sharp, stay informed, and stay profitable.

Read the full newsletter here: Selling on Giants Newsletter

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In this episode of Selling on Giants, host Will Haire sits down with Rob Wiltsey, founder of VideoFresh and co-founder of Future Foundations AI. Rob has worked with some of the biggest Amazon sellers in the world, helping them turn video into a true sales engine.

Together, they dive into:

✅ The biggest mistakes brands make with Amazon video (and how to avoid them)

✅ Why long-tail keyword intent should guide your video creative

✅ How to balance AI-powered workflows with authentic brand storytelling

✅ The proven frameworks Rob’s team uses to build high-performing videos

✅ Why authenticity will only become more valuable as AI-generated content floods the market

This conversation will help you rethink your content strategy and focus on what really moves the needle.

Tune in to learn how to create Amazon videos that don’t just look good—but sell.

✨ As a special bonus for listeners, you’ll get 10% off your first video with VideoFresh—a perfect chance to put these insights into action.

Connect with Rob:

• LinkedIn: https://www.linkedin.com/in/robwiltsey/
• YouTube: https://www.youtube.com/@videofresh
• Website: https://videofresh.co/

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Amazon Accelerate 2025 delivered four packed days of announcements from Andy Jassy’s vision for sellers to a wave of AI-powered tools and supply chain shifts that will shape how brands operate on the marketplace. In this episode of Selling on Giants – eCommerce News & Updates, I cut through the PR gloss and break down what matters for your business.

We cover:

• Agentic AI and the new Seller Assistant
• Creative AI democratizing high-quality ads
• Data democratization with Clean Room access for Sponsored Products
• Retirement of commingling and major returns upgrades
• Multi-Channel Fulfillment integration with Walmart.com and Shopify
• Smarter product launch tools with Opportunity Explorer, Regional Launch, and FBA New Selection
• Shoppable Collections in A+ Content and enhanced Vine review programs
• Strategic integrations with PayPal, TikTok, and new B2B financing options
• Advanced analytics and profitability insights

From AI tools to logistics control, the theme of Accelerate 2025 was clear: Amazon wants to be your operating system. The sellers who lean into efficiency while keeping a grip on strategy will thrive.

If this breakdown saved you hours of forum scrolling and news skimming, do us a favor — leave a review wherever you tune in. It helps us bring sharper voices and keep Selling on Giants running strong.

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In this September 16, 2025 episode of Selling on Giants – eCommerce News & Updates, Mr. Will covers the trends shaping the busiest season of the year. Deloitte is forecasting U.S. holiday retail sales to rise to as much as $1.62 trillion, with eCommerce leading the way at over $310 billion. Value will be the deciding factor, meaning promotions, bundles, and polished digital shelves are more important than ever.

Amazon is sharpening its toolkit. Multi-Channel Fulfillment orders now come with delivery photos to cut down on “where’s my order” emails. Meanwhile, FBA Enrollment Opportunities have been built directly into Manage All Inventory, serving sellers daily recommendations on which SKUs are primed for conversion to FBA. The message is clear: Prime-like fulfillment is no longer optional.

Google is also in the spotlight. AI-powered Search Ads now insert products directly into search summaries, YouTube mastheads are shoppable, and Product Studio can batch-edit creative. On top of that, Google has opened Criteo’s retail media network through Search Ads 360, simplifying retail media buying while raising competition.

Beyond the ad wars, Pattern is targeting a $2.6 billion IPO, Ulta is weaving AI across its business, Walmart is offering sharper pre-purchase shopper insights, and online grocery sales hit $11.2 billion in August. Target is using micro influencers and seasonal drops to spark demand ahead of Q4.

The signal is clear: growth is online, consumers are cautious, and AI is becoming the infrastructure of retail. Sellers who adapt early will be best positioned to ride the $310 billion wave.

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In this September 9, 2025 edition of Selling on Giants – eCommerce News & Updates, Mr. Will unpacks the marketplace shifts that sellers need to know as Q4 ramps up.

We start with Amazon’s Prime Big Deal Days, where submissions close September 12 and FBA inventory deadlines are already in play. Deep discounts may unlock merchandising, but only if stock is staged correctly. From there, we tackle catalog “gymnastics”, sellers merging unrelated products into one parent listing to hijack reviews. Amazon’s enforcement remains light, leaving honest brands exposed.

Walmart is going after community-driven commerce with “Collector’s Night,” a new livestream series targeting trading cards and memorabilia. Meanwhile, Amazon is sunsetting Prime Invitee on October 1, a reminder that Prime growth is flattening and seller visibility depends on keeping Prime eligibility strong.

Beauty continues to grow, forecasted to hit $590 billion by 2030, but proof and value now drive conversion. That ties directly to the rise of AI as the new SEO. If your brand isn’t producing authoritative content, AI models will fill the gaps with competitor or critic voices.

We also cover Amazon’s star-only seller feedback update and close with a hack of the week: six video types proven to convert browsers into buyers.

FAQs:

What are the deadlines for Prime Big Deal Days 2025?
Submit deals by September 12. FBA inventory cutoffs: September 10 for minimal splits, September 19 for Amazon-optimized splits.

What is catalog variation abuse?
Merging functionally different products into one parent listing to hijack reviews and rank.

Why is Walmart leaning into livestream shopping?
Collectibles drive urgency, repeat purchases, and community — Walmart Live is now positioned as a serious growth channel.

What does ending Prime Invitee mean?
Amazon is closing loopholes, signaling a push for more paid Prime members. Sellers tied to Prime need to stay optimized.

Why is AI called the new SEO?
AI models now shape what shoppers see when they ask about your brand. Authoritative, structured content ensures you control the narrative.

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In this special edition of Selling on Giants News and Updates, Mr. Will breaks down everything sellers need to know from Walmart’s Let’s Grow event. Walmart is no longer playing catch up. They are rewriting the rules of marketplace growth, and the sellers who move first stand to gain the most.

Based on conversations with category managers, this episode unpacks Walmart’s roadmap to expand assortments, improve the customer experience, and roll out seller friendly tools that can actually move the needle. We cover Walmart’s push into AI automation, the rise of content quality scoring for listings, and why fulfillment through WFS is becoming a requirement, not an option.

You will hear the tactics that matter right now:
• How to use Walmart’s content quality scoring to boost visibility
• Why Review Accelerator is a shortcut to early credibility
• How fee reductions in toys and pets can give your margins a holiday lift
• Why split testing images and video should be part of your Walmart playbook
• What Walmart’s in store QR code aisles mean for omnichannel sellers
• How AI super agents could change the way ads and operations are run

This is not just a recap. It is a roadmap. Walmart is rewarding brands that prioritize quality, storytelling, and operational excellence. The Let’s Grow event makes it clear that if you have been waiting to take Walmart seriously, now is the moment.

Whether you are already selling on Walmart or still debating your entry strategy, this episode gives you a seller first perspective you will not find in a press release. It is sharp, seller savvy, and focused on tactics you can apply today.

Selling on Giants is built for eCommerce operators who are tired of fluff and want real insight into platforms that shape their growth. If this saved you time, leave a review and share it with your team. And make sure you subscribe to the BellaVix Newsletter for weekly marketplace updates delivered straight to you.

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In this August 26, 2025 edition of Selling on Giants News & Updates, Mr. Will breaks down the biggest stories shaping Amazon, Walmart, Target, and the wider world of eCommerce.

We start with Amazon’s growing return problem, the hidden costs, the rise of fraud, and why “Easy Returns” is putting small sellers at risk. This is a preview of our upcoming BellaVix blog feature The Dirty Secret Behind Amazon’s Return Policy: Small Sellers Are Paying the Price releasing on September 16.

Other major updates from the week include:

• Amazon Business surpassing 35 billion dollars in annual sales and becoming a major B2B growth channel for sellers
• Best Buy launching a third party marketplace, doubling its online assortment and creating a new opportunity for brands
• Target CEO Brian Cornell stepping down after continued sales declines, raising questions about the future of Roundel and Target Plus
• Macy’s retail media network now available directly through Amazon Ads, making retail media buying more centralized than ever
• Amazon expanding same day Fresh grocery delivery to more than 1,000 US cities, putting pressure on food and beverage brands
• Walmart reporting stronger sales but weaker earnings as tariffs squeeze margins, a warning sign for marketplace sellers heading into Q4
• Amazon removing outdated variation themes this fall, forcing sellers to rebuild their parent child listings
• New Amazon rules requiring a two unit minimum on percentage off promotions that don’t use claim codes

This episode connects the dots between retail media consolidation, new marketplace opportunities, and the policy changes sellers must prepare for before Q4. Whether you are managing an FBA catalog, selling on Walmart, or testing channels like Best Buy or Target Plus, these shifts will impact your strategy going into the busiest season of the year.

We also look at how retail media is moving from a side bet to the main stage, why more retailers are adopting marketplace models, and how tariffs and logistics costs continue to weigh on sellers. For operators and brand managers, these are not just headlines, they are signals that margins, visibility, and long term growth depend on adapting fast.

If you run an eCommerce brand or manage marketplace accounts, this breakdown helps you protect profits, plan promotions, and capitalize on the platforms that are winning shopper attention today.

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