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This week on Selling on Giants – eCommerce News & Updates, we’re diving into the biggest shifts shaping marketplace strategy for Q4 and beyond.

AI search is officially changing the SEO game. SEMrush says AI-driven search tools like Google AI Overviews, ChatGPT, and Perplexity will surpass traditional Google traffic by 2028—and those clicks will be worth more than ever. We break down what that means for content strategy, conversions, and how to write pages that AIs actually quote.

Then we turn to Amazon, which is quietly building the most complete ad stack in retail media history. From the invite-only Creator Program to the new Complete TV buying experience inside DSP, Amazon is fusing influencer marketing, streaming TV, and data analytics into one full-funnel ecosystem. We’ll unpack the new AI-powered “text-to-SQL” feature in Amazon Marketing Cloud, the SiriusXM partnership bringing Pandora and SoundCloud to DSP, and how Adobe Express is now directly connected to Amazon Ads for lightning-fast creative production.

Walmart’s not standing still either. They’re rolling out a new Negative Feedback Rate metric and doubling down on food traceability under FSMA 204. And in true retail chess fashion, Target just entered the battlefield with its own Circle Week—running October 5 through 11—to compete head-on with Amazon’s Prime Big Deal Days.

Other headlines include Amazon’s DD+7 payout delay, the new Returns Insights dashboard, and why beauty conglomerates like Coty, L’Oréal, and Estée Lauder are trimming portfolios to stay profitable.

If you’re a brand, agency, or operator trying to stay ahead in the ever-changing world of Amazon, Walmart, and Target, this episode will help you connect the dots.

Subscribe to the Selling on Giants newsletter for weekly insights, seller tools, and strategy breakdowns at SellingOnGiants.com/newsletter.

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In this week’s Selling on Giants – eCommerce News & Updates, Amazon takes a historic $2.5 billion hit from the FTC over “dark patterns” in its Prime sign-up and cancellation flows. We break down what the ruling means for sellers, how Prime members can claim refunds, and why UX design is no longer just about conversions but now a compliance risk.

Meanwhile, ChatGPT has become a surprising traffic driver for Walmart, Etsy, and Target, while Amazon blocks AI crawlers to protect its $56 billion ad business. We cover what this shift means for product discovery and why sellers should prepare for AI-driven shopping funnels that bypass Google entirely.

Amazon isn’t slowing down elsewhere. Multi-Channel Fulfillment is expanding to Shopify, SHEIN, and even Walmart Marketplace, giving brands Prime-speed delivery across platforms. Add in new FBA fee discounts for Amazon Business bulk orders and a fresh Image Manager tool to track ownership of product images, and Amazon continues to reshape seller operations on multiple fronts.

Beyond Amazon, eBay is doubling down on resale with its acquisition of Tise, Kroger is building AI into every layer of grocery fulfillment, and Microsoft Copilot is now acting as a personal stylist. Retailers are racing to redefine discovery, personalization, and fulfillment with AI at the center.

And with Q4 in full swing, Walmart is launching its “Walmart Deals, Delivered” holiday event from October 7–12, Halloween spending is projected to hit a record $13.1 billion, and Walmart Marketplace sellers are getting real incentives: the new Pro Seller Badge plus steep referral fee discounts on toys and pet supplies through January.

If you sell on Amazon, Walmart, or Shopify, this episode is your field guide for where commerce is headed — from compliance risks to hidden tariff refunds to the early holiday retail calendar.

Stay sharp, stay informed, and stay profitable.

Read the full newsletter here: Selling on Giants Newsletter

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In this episode of Selling on Giants, host Will Haire sits down with Rob Wiltsey, founder of VideoFresh and co-founder of Future Foundations AI. Rob has worked with some of the biggest Amazon sellers in the world, helping them turn video into a true sales engine.

Together, they dive into:

✅ The biggest mistakes brands make with Amazon video (and how to avoid them)

✅ Why long-tail keyword intent should guide your video creative

✅ How to balance AI-powered workflows with authentic brand storytelling

✅ The proven frameworks Rob’s team uses to build high-performing videos

✅ Why authenticity will only become more valuable as AI-generated content floods the market

This conversation will help you rethink your content strategy and focus on what really moves the needle.

Tune in to learn how to create Amazon videos that don’t just look good—but sell.

✨ As a special bonus for listeners, you’ll get 10% off your first video with VideoFresh—a perfect chance to put these insights into action.

Connect with Rob:

• LinkedIn: https://www.linkedin.com/in/robwiltsey/
• YouTube: https://www.youtube.com/@videofresh
• Website: https://videofresh.co/