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This week on Selling on Giants, the signal gets louder across every platform. Creative, pricing, and discovery all move faster, and the brands that win are the ones that can iterate quickly without letting fundamentals or compliance turn into the bottleneck.

We start inside Amazon’s ads stack where creative creation becomes more native and more iterative. Then we move into the less glamorous side of the business, chargebacks and dispute discipline. From there, we zoom out into the bigger shifts shaping two thousand twenty six: cross border pressure from Temu, tariff driven margin compression, AI powered shopping interfaces, and Walmart’s continued move toward curated category expansions.

Here’s what we break down in this episode.

Amazon Creative Agent inside Creative Studio
Amazon pulls more of the creative workflow into the ads stack so teams can concept, generate, and iterate faster. Creative velocity becomes a real performance lever once targeting and budgets are stable. We also cover where the tool performs well today and where you still need extra passes for labels, perspective, and in scale realism, plus what to prep now so you move fast with guardrails, not chaos.

Chargeback disputes are winnable, but outcomes stay buyer centric
Amazon reinforces tighter dispute windows and higher evidence standards, which means the cost of slow ops goes up. We explain why the operator move is treating disputes like cost control, not a one off appeal. We also walk through how to package documentation as patterns, build an escalation trail that holds up, and when a recovery partner like GETIDA becomes worth it for consistency and throughput.

Amazon’s Health AI agent inside One Medical and the bigger agentic signal
Amazon keeps pushing assistants from answers to actions in high intent workflows. The long term takeaway is that the moat becomes data access plus execution paths, not the chat interface. We also cover what stays the same: trust, privacy, compliance, and real outcomes still matter.

Temu closes the gap in cross border ecommerce momentum
Cross border keeps consolidating around platforms that reduce friction and uncertainty. This is a transparency and trust battle, not only a price battle. We cover what shoppers want most: landed cost clarity, credible reviews, and predictable delivery, and how brands protect conversion with tighter value communication and stronger differentiation.

Tariffs squeeze the margin math and there are few clean levers
Cost pressure forces hard tradeoffs between protecting conversion and protecting profit. We break down why doing nothing lets the algorithm decide through weaker rank and slower turns, how to run SKU level margin math and test pricing with intent, and how to build a trade down path with packs, bundles, Subscribe and Save, and smarter promo posture.

Retail’s AI commerce bet creates a reach versus ownership trade
Retailers chase demand through external AI shopping interfaces, but they risk giving up funnel control. We cover the two risks that matter most: data leakage and disintermediation, why clean structured product data becomes a competitive advantage in agent driven discovery, and how brands build retention off platform so the customer relationship is not rented forever.

The common thread
Speed is accelerating, discovery is shifting, and value pressure stays high. The teams that compound advantages are the ones that keep fundamentals tight, keep creative fresh, and make their catalog easy to trust and easy to recommend.

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