エピソード

  • Why your LinkedIn followers are dropping and what you can do about it
    2025/04/06

    Are you seeing a slump in your LinkedIn impressions? You’re not alone.


    This podcast is based on our CEO Benita Bhatia Dua’s article with the same title which was first published on LinkedIn.


    While it is AI- generated, we’re sure you’ll find it interesting and insightful. You’ll find facts that no one else is talking about. And at the very least, you’ll have an idea of why you’re seeing the slump, and hopefully you’ll also know how to handle it.


    If you would like to read the full article, you can check it on: https://www.linkedin.com/pulse/why-your-linkedin-impressions-dropping-what-you-can-do-bhatia-dua-sd5jf?utm_source=share&utm_medium=member_ios&utm_campaign=share_via_Spotify


    Know anyone else who’s struggling with this? Share this episode with them.


    And in the comments, let us know what else you would like to listen to. We’ll create an episode for you.

    続きを読む 一部表示
    6 分
  • Ep 11- Secrets of a B2B Marketer with Poornima Couto and Benita Bhatia Dua
    2023/11/17

    Explore the delicate balance between short-term actions and long-term marketing goals in Episode 11 of 'Secrets of a B2B Marketer.' Our guest, Poornima Couto, shares expertise in outcome-based marketing and global brand building.


    Gain a deeper understanding of the intricacies involved in aligning your marketing initiatives, focusing on outcome-based marketing, performance marketing, and various strategies that can yield desired results in Episode 11 of 'Secrets of a B2B Marketer.'
    Poornima Couto is CMO & Global Head Market- Making at SLK. Poornima brings a wealth of experience in building global brands, establishing new markets, and ensuring customer success. Connect with her on LinkedIn at linkedin.com/in/poornima-couto-95744844


    Guiding this engaging conversation is Benita Bhatia Dua, a seasoned expert with over a decade in B2B Marketing. She serves as a trusted social media consultant to some of the industry's top B2B companies, CEOs, and CXOs. Benita is also a TEDx speaker and the author of 'Profit with Social Media.' Connect with her on LinkedIn at linkedin.com/in/benitadua.


    For more precious insights on B2B marketing and beyond, follow us on https://www.linkedin.com/company/vanillaskills.

    続きを読む 一部表示
    33 分
  • Ep. 10 Secrets of a B2B Marketer with AL Jagannath and Benita Bhatia Dua
    2023/10/17

    Whether we're talking B2B or B2C, at the heart of it all, it's P2P – People to People – connections that truly matter.
    Join Jagannath AL, Head of Marketing & Partnerships, India & ME, Thoughtworks, and our forward-thinking CEO, Benita Bhatia Dua as they shatter the stereotypes surrounding B2B marketing content. Discover why infusing your marketing efforts with excitement and creativity empowers you to influence the desicion-makers.
    In Episode 10 of 'Secrets of a B2B Marketer,' we unveil revelations and examples where injecting innovative ideas into B2B marketing led to gaining remarkable brand visibility.
    Meet Jaggi, who brings with him an experience of 25 years working in the arena of marketing and sales. He has led multiple functions in the space and worked with several renowned B2B brands along the way. Follow him here: linkedin.com/in/jagannath-al-0062831b9
    Leading this captivating discussion is Benita Bhatia Dua, a seasoned expert with over a decade in B2B Marketing. She's a trusted social media consultant to some of the industry's top B2B companies, CEOs, and CXOs. Benita is also a TEDx speaker and the author of 'Profit with Social Media.' Connect with her on LinkedIn at linkedin.com/in/benitadua.
    For more valuable insights into the world of B2B marketing and beyond, follow us at https://www.linkedin.com/company/vanillaskills.
    If you find the episode insightful don't forget to subscribe to the podcast.

    続きを読む 一部表示
    37 分
  • Ep. 9 Secrets of a B2B Marketer with Kunal Aman and Benita Bhatia Dua
    2023/09/17

    🎙️ Unveiling the Untold Power of Storytelling in B2B Marketing! 📖
    Get ready for an eye-opening journey with @Kunal Aman, Head of Marketing at @SAS India, and our visionary CEO, @Benita Bhatia Dua as Kunal reveals how storytelling transformed his B2B companies' brand values. 🌟
    Episode 9 of 'Secrets of a B2B Marketer' is your ticket to game-changing insights on various aspects of B2B marketing that will elevate your brand to new heights of success! Don't miss out on these revelations!
    Kunal, with an enriching experience of 14 years in marketing corporate strategy, and communications with renowned tech MNC's, now leads the marketing and strategy initiatives for SAS in India & Japan. Connect with Kunal Aman on LinkedIn: linkedin.com/in/kunalaman
    Hosting this captivating discussion is Benita Bhatia Dua, a seasoned expert with over a decade of experience in B2B Marketing and a social media consultant to some of the top B2B companies, and their CEOs and CXOs. She's also a TEDx speaker and authored the book 'Profit with Social Media'. Connect with her on: linkedin.com/in/benitadua
    For more precious insights on B2B marketing and beyond, follow us on https://www.linkedin.com/company/vanillaskills/

    続きを読む 一部表示
    39 分
  • Ep. 8 Secrets of a B2B Marketer with Amit Shah and Benita Bhatia Dua
    2023/08/17

    They say “AI is the .com of 2000s” But are you effectively integrating AI into your marketing efforts to "break the clutter" and deliver exceptional value to your customers? 🤔

    Get ready to find out as we dive into an eye-opening conversation with @Amit Shah, CMO and Global Head BD at @Zycus, who will answer these key questions every B2B Marketer needs to know! Amit's wealth of experience shines through as he unravels the role of AI and even DI (revealed in the show) in marketing outputs. 💡🌟

    Follow Amit Shah on LinkedIn: https://www.linkedin.com/in/amitkshah/
    Leading the insightful discussion is Benita Bhatia Dua, a seasoned expert with over a decade of experience in B2B Marketing and a social media consultant to leading B2B companies, CEOs, and CXOs. She's also a TEDx speaker and co-authored the book 'Profit with Social Media'.
    Connect with Benita on LinkedIn: https://www.linkedin.com/in/benitadua/

    To keep watching such insightful podcasts on B2B marketing and more follow: https://www.linkedin.com/company/vanillaskills/

    続きを読む 一部表示
    32 分
  • Ep. 7 Secrets of a B2B Marketer with Samarth Saxena and Benita Bhatia Dua
    2023/07/17

    Do you know the do's & dont's of choosing an email service provider ? Are you ready to discover the untold secrets that can transform your email marketing strategies, yielding far greater ROI?
    Join Mr. Samarth Saxena - Chief Business Officer, Sinch India, Ex- Co-Founder Octane Marketing as he shares with Benita Bhatia Dua, CEO, Vanilla Skills, precious secret lessons about email marketing that you won't find anyone else talking about. He also shares his experience and knowledge about how to protect data and prevent common pitfalls during onboarding email platforms.
    As the Ex Co-Founder of Octane Marketing and now the Chief Business Officer of Sinch, Samarth shares actionable tips on identifying correct IP’s, email platforms, protecting data, engaging subscribers and more. Samarth has over 2 decades of experience in email marketing and has led two profitable businesses. You can follow Samarth on https://www.linkedin.com/in/samarthsaxena/
    Benita Bhatia Dua holds over a decade of experience in B2B Marketing and is a social media consultant to B2B companies, CEOs and CXOs. She is also an expert in leveraging social media for businesses profitably. She has been a TedX speaker at Harvard University as well as has co-authored a book 'Profit with Social Media'.
    You can find her on https://www.linkedin.com/in/benitadua/

    続きを読む 一部表示
    40 分
  • Ep. 6 Secrets of a B2B Marketer with Melissa Serrao and Benita Bhatia Dua
    2023/06/17
    Are you keen to build a larger narrative about your brand? A narrative that showcases your dedication to your stakeholders and the wider community? When you leverage effective communication, you can distinguish yourself from your competitors, expand your horizons, increase your visibility, and ultimately enjoy a strong brand value. Episode 6 of 'Secrets of a B2B Marketer' delves deep into unique and interesting communication strategies that have helped brands earn excellent reputations as preferred brands (that can demand a premium from their customers) along with strategies that have helped them sail through tough PR situations. The episode is an extremely stimulating conversation between the Melissa Serrao, General Manager, Communications, JM Baxi and Benita Bhatia Dua, CEO, Vanilla Skills. Melissa has spearheaded phenomenal marketing projects for renowned B2B brands for over 15 years. You can follow her on linkedin.com/in/serraomelissa Benita, a TedX speaker, was invited by Harvard University as a subject matter expert in social media for B2B businesses and for top-management. You can follow her on LinkedIn.com/in/benitadua B2B marketers, watch this insightful discussion for knowledge and inspiration to elevate your brand's communication and establish a remarkable reputation.
    続きを読む 一部表示
    31 分
  • Ep. 5 Secrets of a B2B Marketer with Garima Saini and Benita Bhatia Dua (ABM special)
    2023/05/17
    Are you wondering how you can use Account Based Marketing (ABM) to drive conversion rate as a B2B marketer?Join Garima Saini- Marketing Director (North America Division) at HCL Technologies as she talks to Benita Bhatia Dua, CEO at Vanilla Skills, and reveals her secrets about ABM, performance marketing and revenue marketing for major tech companies. Learn effective strategies to drive conversion rates and reach your revenue goals as a B2B marketer. Through an experience of 15+ years in demand marketing, Garima has deployed strategies such as Account Based Marketing (ABM) to boost revenue. Benita Bhatia Dua holds over a decade of experience in mentoring B2B businesses drive their marketing game through effective social media marketing strategy. She also plays a key role in assisting CEOs, and CXOs enhance their though leadership through social media. Should you have any questions regarding B2B marketing for our guests, feel free to comment them below and we will ensure that they are answered in the subsequent release. You can follow Benita on linkedin.com/in/benitadua and Garima can be found on LinkedIn at https://www.linkedin.com/in/garimasaini261083 To stay updated on such insightful B2B marketing mantras, follow Vanilla Skills on https://www.linkedin.com/company/vanillaskills/
    続きを読む 一部表示
    31 分