Ep 11- Secrets of a B2B Marketer with Poornima Couto and Benita Bhatia Dua
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Ep 11- Secrets of a B2B Marketer with Poornima Couto and Benita Bhatia Dua
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Explore the delicate balance between short-term actions and long-term marketing goals in Episode 11 of 'Secrets of a B2B Marketer.' Our guest, Poornima Couto, shares expertise in outcome-based marketing and global brand building.
Gain a deeper understanding of the intricacies involved in aligning your marketing initiatives, focusing on outcome-based marketing, performance marketing, and various strategies that can yield desired results in Episode 11 of 'Secrets of a B2B Marketer.'
Poornima Couto is CMO & Global Head Market- Making at SLK. Poornima brings a wealth of experience in building global brands, establishing new markets, and ensuring customer success. Connect with her on LinkedIn at linkedin.com/in/poornima-couto-95744844
Guiding this engaging conversation is Benita Bhatia Dua, a seasoned expert with over a decade in B2B Marketing. She serves as a trusted social media consultant to some of the industry's top B2B companies, CEOs, and CXOs. Benita is also a TEDx speaker and the author of 'Profit with Social Media.' Connect with her on LinkedIn at linkedin.com/in/benitadua.
For more precious insights on B2B marketing and beyond, follow us on https://www.linkedin.com/company/vanillaskills.