this week we sit down with christelle guibert, who shares her brilliant journey from decanter tasting panels to stepping away as chief executive of the iwsc to focus on direct hospitality mentorship.
we chat about running unvarnished experiments on expert judges, the scientific reality of palatal fatigue, and why she decided to personally buy out the uk sommelier of the year competition. stay curious, but perhaps don't get up on stage to compete unless you're really ready.
we're also joined by alexandre ambassador for aop picpoul de pinet, to talk about their upcoming trade tasting on june 8th in london. link to register is over on the substack.
***
00:35 - brad and dan recap a relentless week and outline the bumper double-interview show.
00:53 - trade news: analyzing the commercial impact of the c&c bibendum and matthew clark merger.
01:56 - industry push: winegb's campaign to embed independent merchants into english wine week.
02:57 - trade logistics: expectations and plans for the upcoming london wine fair.
03:15 - international news: taittinger launches its official 2026 world cup champagne.
04:16 - interview: welcoming christelle guibert to the second press studio.
04:26 - a casual sidebar into the acoustics of dan’s ancient wooden accordion.
05:03 - christelle’s backstory: moving from france to boodles and the early mentorship of steven spurrier.
06:07 - building decanter’s tasting department from scratch during the early digital boom.
07:56 - media evolution: managing institutional trust and developing global wine awards.
09:29 - the ethics of blind tasting: running duplicate bottle experiments to test judge reliability.
10:23 - academic collaboration: partnering with will lowe mw to study judge performance data.
12:28 - sensory fatigue: the operational decision to cut maximum wine flights per panel.
13:01 - modernising the iwsc brand and using the pandemic reset for structural changes.
14:39 - the global judging program: moving evaluation panels directly into regional wine hubs.
17:04 - giving back: taking over the uk sommelier of the year competition.
18:14 - community and mentorship: tackling industry burnout and long hours in hospitality.
20:07 - previewing the intense, public pressure of the live sommelier finals in july.
21:45 - raw winemaking: christelle buying cheap land in muscadet to vinify with vincent cahier.
24:08 - lifestyle balance: restaurant exploration and the love of authentic gastronomy.
25:44 - the ultimate bottle: defending grower champagne from agrapart as a serious food wine.
26:30 - interview: alexandre freguin ambassador for aop picpoul de pinet.
29:25 - regional geography: painting a picture of the lone white appellation by the étang de thau.
30:08 - consumer fondness: why the uk market prioritises unpretentious, high-acid white wine.
31:21 - commercial philosophy: balancing necessary complexity with pleasurable, simple everyday drinking.
31:58 - trade event preview: breaking down the logistics for the upcoming picpoul all day tasting.
33:24 - cross-border battle: details on the live france versus england chef and sommelier off.
33:50 - terroir connection: matching maritime salinity with local oysters and immediate freshness.
35:11 - ambassador networks: the value of authentic regional voices over corporate pr fluff.
36:00 - post-interview recap: trade diaries from the canadian embassy and flights to mendoza.
37:46 - wrap-up: addressing substack community feedback, family football tips, and closing out.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit secondpresspodcast.substack.com