『School Owner Talk』のカバーアート

School Owner Talk

School Owner Talk

著者： Allie Alberigo & Duane Brumitt
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 Taking Your Martial Arts Business To The Next Level!© 2018 - 2024 SchoolOwnerTalk.com 経済学
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  • 416 | Owner Self-Care: How to Actually Enjoy Summer and Still Grow Your School

    416 | Owner Self-Care: How to Actually Enjoy Summer and Still Grow Your School
    2025/06/19
    Podcast Description Summer should be a time to recharge — but for martial arts school owners, it often turns into a season of burnout and overwhelm. In this episode, Duane Brumitt and Allie Alberigo share real-world strategies to help you enjoy your summer while keeping your school healthy and profitable. They break down how to plan intentional time off, train your team to operate smoothly in your absence, and use systems and automations to keep your leads and students engaged — so you can step away without losing momentum. https://youtu.be/BzSDvTvGGfc Key Takeaways Why scheduling planned closures can strengthen retention and family loyalty How to set and enforce communication boundaries with staff and parents Tools and routines Duane and Allie rely on for owner self-care and productivity The difference between delegating and abdicating — and why it matters How Parkinson’s Law can help you work smarter, not harder Real examples to protect your time off — without guilt Action Steps for School Owners Block Time Off in Advance: Review your calendar and set clear closure dates for breaks and vacations. Communicate these confidently to students and families. Document and Train: Record videos and create clear SOPs so your team knows exactly what to do in your absence. Empower them to make decisions. Establish Boundaries: Use Slack, email auto-responders, and defined office hours to train parents and staff when to expect replies. Automate Marketing: Schedule your emails, push notifications, and social posts in advance to keep new leads and current families engaged. Plan Recharge Time: Prioritize activities that truly help you reset — whether that means hobbies, quiet time alone, or family time. Additional Resources Mentioned Parkinson’s Law: Work expands to fill the time you allow for its completion. Give yourself less time and watch your efficiency increase. Recommended Tools: Slack for staff communication, Spark CRM for marketing automations, ChatGPT for creating and refining content and SOPs.
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    59 分
  • 415 | Sell with Confidence: How to Present, Close, and Upgrade in Your School

    415 | Sell with Confidence: How to Present, Close, and Upgrade in Your School
    2025/06/05
    Podcast Description In this episode of School Owner Talk, Allie Alberigo and Duane Brumitt dive deep into the art of enrollment and upgrades. If you’ve ever felt uncomfortable selling, unsure how to present your programs, or hesitant to introduce upgrades like Leadership or BBC — this episode is for you. You’ll learn how to confidently present your school’s value, close enrollments without pressure, and build an upgrade culture that feels rewarding — not salesy. Key Takeaways Sales is about service, not persuasion A smooth enrollment process starts with connection Use scripts, visuals, and practice to confidently present your programs Upgrades should be earned and exciting, not forced Students and parents respond to clarity, structure, and confidence Action Steps for School Owners Audit your current enrollment process — Is it consistent and parent-friendly? Train your team to deliver a clear presentation and confidently handle objections. Create a visual pricing sheet or digital presentation that walks parents through your programs. Schedule quarterly upgrade events and offer them to students who demonstrate readiness. Use testimonials and success stories as part of your pitch to build trust and credibility. Additional Resources Mentioned Whiteboards or printed visuals for pricing/program breakdowns Team role-play for objection handling Leadership and Black Belt Club structure documents (Duane references these internally)
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    59 分
  • 414 | Referral Frenzy: How to Spark a Lead Surge

    414 | Referral Frenzy: How to Spark a Lead Surge
    2025/05/30
    Podcast Description In this high-energy episode of School Owner Talk, Allie and Duane dive into one of the most powerful yet underutilized tools in martial arts school marketing — the referral contest. They walk you through exactly how to plan, launch, and promote a full-blown referral campaign that not only generates new leads and sign-ups but also creates excitement and unity throughout your school. Whether you’re brand new to referrals or looking to level up your system, this episode lays out everything you need to turn your students into your best promoters. Key Takeaways Referrals remain the most trusted and cost-effective form of lead generation. A referral contest creates energy, excitement, and organic growth. Success lies in the structure: timeline, visibility, reward system, and promotion. Avoid common mistakes like weak prizes, poor follow-up, or lack of urgency. Use contests to deepen your school culture and strengthen retention. Action Steps for School Owners Choose your referral contest window (2–4 weeks) and pick a fun theme. Design a clear and simple referral system — how referrals are submitted and tracked. Create a 3-tier prize system: participation, milestone, and grand prize. Promote it everywhere: in class, on your app, via email, text, and your parent group. Build a follow-up system to contact, book, and onboard referred leads quickly. Celebrate the winners publicly to build hype for next time. Additional Resources Mentioned Whiteboard or leaderboard for visual tracking Simple Google Form or referral cards for entry Push notifications and SMS to parents/students Internal contest among staff to promote the most referrals Referral of a Lifetime Program. USE Discount Code: SAVE10NOW
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    53 分

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