In this episode, host Solomon Williams sits down with digital marketing expert and consultant Emily Moreno to explore the power of AI and digital marketing, especially for entrepreneurs and business owners looking to scale. Emily shares her remarkable journey - from building a seven-figure e-commerce business as a first-generation immigrant with no formal business background, to helping other B2B and B2C clients grow through tailored marketing strategies.

Tune in as Emily demystifies the psychology behind effective digital marketing, from the influence of branding colors to the subtle sales tactics rooted in understanding human behavior. The conversation goes deep into leveraging AI tools - from content generation on Canva to integrated e-commerce analytics and the importance of staying consistent and building a personal brand on platforms like LinkedIn.

Emily also unpacks the vital role of community, authenticity, and strategic networking in entrepreneurial success, while offering actionable tips for non-technical founders to embrace AI and optimize their workflow. Whether you’re a founder, marketer, or a business leader looking to harness the latest in AI, Emily’s insights will help you take advantage of today’s rapidly evolving digital landscape.

Let’s dive in and discover how you can find your edge with AI and digital marketing!

Key Moments:

01:12 Pandemic-Driven Digital Marketing Success

05:57 Leveraging LinkedIn for Personal Branding

07:41 "Consistency and AI in Marketing"

12:04 "Efficient Design with Canva AI"

15:19 Consultant Insights from TSP Live

20:11 Scaling Success through Community Connections

23:09 Entrepreneur Strategy: Due Diligence Tips

24:16 Leveraging Name-Dropping for Credibility

About the guest :

Emily Moreno began her entrepreneurial journey in 2018, quickly noticing the shift toward a digital marketplace. When the pandemic forced businesses online, Emily’s company was primed to scale efficiently, taking full advantage of digital tools. While she had always enjoyed business, sales, and customer interaction, it was during this pivotal time that Emily discovered her true passion for digital marketing. Navigating the challenges of a changing world, she found her niche in connecting with customers through innovative online strategies, turning obstacles into opportunities for growth.

Contact Emily :

IG: https://www.instagram.com/emily.blacc

TikTok: https://www.tiktok.com/@emily.blacc

LinkedIn: https://www.linkedin.com/in/emily-morenoblacc

About the host :

Solomon Williams is the founder of Solonox and the host of the podcast "AI Advantage." Dedicated to helping modern leaders navigate the future of technology, Solomon cuts through the noise and hype to deliver clear, insightful conversations about AI and automation. On his podcast, he sh...

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