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Scaling a High End Mens eCom brand With Harrison Bevins
- 2022/09/21
- 再生時間： 23 分
- ポッドキャスト
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サマリー
あらすじ・解説
Hello, podcast friends. Today, I'm with Harrison Bevins, the founder of Oak and Rove—a travel accessory brand. Harrison is selling a briefcase called the Alto briefcase, a travel bag, the Kennedy Weekender, and a Dopp Kit. Today, Harrison will be talking about how he started out with his product development, how he brought this product to the market. He started out with an Indiegogo campaign. He also talks about his marketing approach and how he was able to leverage media to get in front of new potential shoppers. Throughout the last two, three years, when there were struggles in the environment, he talks about how he overcame that, and what he learned throughout this process. Let’s jump in.If you want to connect with Harrison, we have a Facebook group. Harrison will be also part of that group. And this is only for e-commerce owners so feel free to join us. Harrison Bevin: A Brief Intro I am currently in Southern California. I'm in a city called Fullerton, which is funny because this is where I was born, but I didn't grow up here. I was actually raised in Utah. A little ski town called Park City. My parents were both entrepreneurs, but in a different industry. They had started a restaurant business. I think, growing up, I always had that entrepreneurial mindset, always wanted to do my own thing, but my parents very much put us on the traditional path of going to school and getting a degree, getting a nice job.That was the route that I originally took. I got a degree in finance and then went straight into the workforce as a financial analyst. I moved to New York and I was basically doing what everybody thinks is the normal thing to do. Working a normal 9–5. Well, in finance, it's more like a 8–8 or a 8–10.Crazy hours. I eventually hit my breaking point and realized that I didn't want to work in an office for the rest of my life.I could see the people in front of me, older than me, doing the same thing. And I was like, in 10 years, I don't want to be that guy. I got to do something else. And also, I was motivated by money. You think about people who are very wealthy and a lot of times, the way that they're achieving that wealth is through building their own businesses. Right?I realized, okay, by climbing the corporate ladder, it's just not going to happen as fast as I want it to, so I might as well take things into my own hands. I reached my breaking point in New York after a little over a year. I think it became apparent that it wasn't for me. I quit my job, bought a one-way ticket to China and that's where everything started.It's funny because when I was doing internships back in college, my mind was already somewhere else. I think I already knew early on, I really didn't like being in an office, and at work, I was looking up how to make money in travel. That was such a strong motivating factor for me. And I found that people were teaching English in Asia, in Thailand or China. Then, I stumbled across these guys that were building a community called Enter China. They were two young guys and they had moved to China, Guangzhou, specifically, back in 2012. And they were getting involved in business and starting their own companies. And I was like, "Oh, this is pretty interesting." These guys, they didn't have a plan, either. They just went out there, just dove right in and started figuring stuff out.I had been following their journey. And then, by the time I was ready to quit my job, I was like, "That's what I'm going to do, I'm going to go to China and do exactly what those guys are doing." Episode Highlights https://youtu.be/lqU-Y4_MKVE But I didn't give up. I went back to the drawing board, picked a new niche, got better at ads, and then that store started to work. I started getting sales consistently. (7:52)It started off with a concept to create something functional, premium. Then, it really is a process of refinement. I did a lot of research. I went onto Amazon.com. I went on Kickstarter.