What does it really mean to scale your business? Beyond the glamorous stories of rapid growth and funding rounds lies a more complicated truth about what it takes to build something sustainable.

Join us for an honest, behind-the-scenes conversation with our agency team as we explore the often-overlooked realities of scaling. Drawing from our collective experiences working with numerous brands and building our own businesses, we unpack why scaling is fundamentally a mindset shift before it's an operational one.

"Scaling is more about removing the ego than really anything else," shares Brian Fitch, touching on perhaps the most challenging aspect for founders—learning to step back and trust others with your vision. We discuss the delicate balance of accepting that team members may only execute at "80% of what you would do" while recognizing that this is not only acceptable but necessary for growth.

The conversation takes a candid turn as we compare different scaling approaches: the funding-driven sprint versus the organic, grit-based climb. Both paths demand intentional systems, documented processes, and the emotional intelligence to build a team that intuitively "speaks your language" without constant translation of your vision.

Most valuably, our panel shares personal strategies for maintaining balance amid the inevitable chaos of growth. From setting firm boundaries to practicing aggressive self-care, we discuss how sustainable scaling must include taking care of the humans behind the business.

Whether you're contemplating your first hire or preparing for your next phase of expansion, this episode offers a refreshingly authentic perspective on what it truly takes to evolve your business without burning out in the process.

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