In this episode of Scaling Expertise, I sit down with business growth strategist Maiko Sakai to dive into the key strategies expert-preneurs need to scale their businesses sustainably. Maiko shares her insights on finding the right balance with delegation—avoiding both hesitation and premature delegation—while emphasizing the crucial role that intellectual property (IP) plays in creating a leverageable business.

We explore how to develop unique frameworks, test and protect your IP, and transform your expertise into scalable assets. Maiko also breaks down how service-based business owners can structure their offerings to move beyond one-on-one work while still maintaining profitability. If you're looking to scale your business without burning out, this episode is packed with actionable insights you won’t want to miss!

Key Takeaways:

• The Delegation Sweet Spot: Avoid being too hesitant or too aggressive in hiring; instead, build systems that allow for smart, sustainable delegation.
• IP as Your Growth Engine: Your intellectual property is your most valuable asset. Develop, test, and secure your frameworks before scaling them.
• Testing Before Scaling: Ensure your methodologies and frameworks are robust by stress-testing them before rolling them out widely.
• Creating Scalable Offers: Keep your 1:1 services as a stable revenue source while developing both a gateway product for new clients and a high-ticket offer for deeper transformation.
• Quizzes as a Lead Generation Tool: A well-structured quiz can help filter ideal clients and boost engagement.

Resources Mentioned in the Episode:

🔗 Visit her website at MaikoSakai.com

📩 Free Quiz Blueprint: Download Maiko’s 10-Step Quiz Creation Blueprint on her website.

More About Our Guest:

Maiko Sakai is a quiz alchemist and business consultant who helps service providers attract ideal clients with psychology-driven quizzes—without the overwhelm. Using her Quiz Creation 10-Step Blueprint, Maiko transforms quiz-building into an inspiring, creative process that boosts email lists, builds trust, and delivers rave-worthy results. Her mission? To help small business owners turn their expertise into a scalable marketing tool that grows their visibility and revenue effortlessly. Originally from Japan and now a proud New Yorker, Maiko has an MBA from Cornell University, a love for ethnic cuisine, and a weakness for ultra-modern design and exotic houseplants.

Connect with Maiko Sakai:

• Website
• LinkedIn
• Instagram
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In this episode of Scaling Expertise, I am joined by Anjel B. Hartwell, a seasoned business development strategist, to uncover the secrets of sustainable growth through authentic sales and relationship-building. Anjel shares her journey from corporate sales to helping businesses scale through strategic partnerships and personalized outreach.

We discuss how business development differs from traditional sales, the importance of cultivating genuine connections, and why a long-term mindset is key to success. Anjel also breaks down actionable steps for entrepreneurs and experts looking to expand their reach without feeling pushy or transactional.

If you're ready to rethink sales and build a business that thrives on meaningful connections, this episode is for you!

Key Takeaways:

• Business Development vs. Sales: Business development is about fostering long-term relationships, not just closing deals.
• The Power of Personalization: Generic outreach doesn’t work—craft messages that show you’ve done your research.
• Follow-Up is Key: Persistence and consistency build trust and increase conversion rates.
• Networking with Purpose: Focus on quality connections rather than mass outreach.
• Value-First Approach: Lead with value before asking for anything in return.

Resources Mentioned in the Episode:

🔗 Be Heard By Millions & Live Your Destiny: A Creative Age Leader's Guide To Speak, Sell, Serve & Succeed – Get it on Amazon or download the free eBook.

🔗 Wealthy Life Readiness Quiz – Take the quiz here.

More About Our Guest:

Anjel B. Hartwell is an internationally known author, artist & evolutionary alchemist. A Be The Change “Movement To Watch” Award Winner and one of America’s Premier Experts, she’s appeared multiple times in major media. Creator, Executive Producer & Host of 14X Award Winning & Apple #1 Internationally ranked Wickedly Smart Women Podcast, 3X Award Winning Top 50 Internationally ranked Leading Visionaries Podcast, International Impact, Global Book & BookFest Award Winning author of Be Heard By Millions & Live Your Destiny, she's hired to consult with high achieving visionary leaders who are called to be the Vanguard of the Creative Age.

Connect with Anjel Hartwell:

• Website
• LinkedIn
• Instagram

Connect with Erin to learn how to Turn Your Expertise into Scalable Recurring Revenue.

In this episode of Scaling Expertise, I sit down with business coach and consultant Liz Wolfe to dive into the mindset and strategies essential for scaling a business. Liz shares powerful insights on overcoming business roadblocks, understanding value and profit, and optimizing resources for sustainable growth.

She also introduces her CEO Entrepreneur Leadership Style Quiz, a tool designed to help business owners identify and leverage their unique leadership strengths. We explore the importance of aligning spending and investments with the right stage of business growth, making strategic outsourcing decisions, and navigating the challenges of marketing and customer acquisition.

If you’re an entrepreneur looking to scale or a business owner seeking clarity on your next steps, this episode is packed with valuable takeaways.

Key Takeaways:

• Mindset and Strategy: Why success requires both a clear vision and purposeful action.
• Smart Investments: How to balance costs and spending for long-term profitability.
• Outsourcing Wisely: When to delegate and when to do it yourself.
• Marketing with Intent: Why not every strategy works for everyone—and how to find what fits your business.
• Leadership Awareness: Understanding your unique leadership style to maximize business growth.

Resources Mentioned in the Episode:

🔗 Liz Wolfe’s CEO Entrepreneur Leadership Style Quiz – Take the Quiz Here

🔗 Liz Wolfe Consulting Website – lizwolfecoaching.com (Wolf with an "E"—as Liz says, "Wolfe’s the name, sheep’s the game!")

🔗 Infusionsoft (Now Keap) – keap.com (CRM & marketing automation)

🔗 BNI (Business Networking International) – bni.com (For networking and referrals)

More About Our Guest:

Liz Wolfe is a business coach, author, and speaker who coaches entrepreneurs to get unstuck so that they can launch and grow an abundant business. She got her entrepreneurial start growing up on a sheep farm in Western Pennsylvania with her mother and two sisters. Later she moved to NYC, where she created a successful computer consulting business with her husband, Jon. Eventually she transitioned out of the technology business to coach business owners to develop an abundance mindset. She recently launched a quiz on her website that helps you figure out whether you’re wired for business success.

Liz says that one of her greatest accomplishments is staying married to her husband for 28 years while running a business with him. Once aspiring to be a rock star, she now runs multiple bluegrass jams in New York City.

Connect with Liz Wolfe:

• Website
• LinkedIn

Connect with Erin to learn how to Turn Your Expertise into Scalable...