Luxury fashion is exploring a new business model: private membership. Enter Nurvana, a newly launched, venture-backed platform offering a different way to access and experience luxury. Founder Erin Thompson, whose career includes major brands such as LVMH and Adidas, joins us to discuss who qualifies for this exclusive world and how membership could reshape luxury shopping.

Rosie Gunn is the founder of Endless, a fashion rental and resale platform launched in the UK in 2019 and expanded to Dubai in 2023. She joins us to talk about female entrepreneurship, lessons from building a fashion business and what she has learned about running Endless in Dubai.

Gold prices can be unpredictable in the current market, prompting more people to take a closer look at jewellery they have inherited, bought years ago or simply kept away in a drawer. A new UAE startup is bringing gold valuations directly to customers’ homes. On Scale or Fail, we speak to Rishi Vaya, Co-founder of SellYourGold.ae, about the changing gold market, how home valuations work, and what your old jewellery could actually be worth.

AI is transforming how businesses create content, from automated campaigns and AI-generated copy to captions, images and customer targeting. But as more brands turn to AI, there is a growing question: how do you use the technology without losing creativity, trust and a genuine connection with customers? We speak to Prameela Nair, Founder of Nairative Consulting, about using AI as a marketing tool without letting it take over the brand.

Forget buying jewelry. A UAE startup wants you to subscribe to it. Members get access to real gold and lab-grown diamond pieces that they can wear, swap and change without committing to ownership. So, is jewelry subscription the next big thing, or a business model that will fail? Today on Scale or Fail, Tim Elliott speaks to ICONEC founder Vandan Jain about why he thinks the UAE is ready to move from owning jewelry to accessing it.

Rising costs, supply chain pressures and economic uncertainty are putting food businesses under growing pressure. At the same time, consumers are looking for healthier products without paying a premium.On Scale or Fail, we speak with Anjali Naik, Co-founder and CEO, and Puneet Arora, Co-founder and CFO of Rype, about building a food business in uncertain times, managing supply chain challenges and delivering quality products at reasonable prices.

In this episode of Scale or Fail on Mira Business FM, Tim Elliott speaks with Urban Nest founder Janaika Elders about swapping 15 years of corporate FMCG stability for independent retail in the Gulf. She reveals the challenging reality of competing against legacy brands, navigating freight cost spikes, and turning niche curation into a scalable business.

Dubai offices are rethinking the daily lunch break, and Tazizi is building on the idea that the future of workplace dining could already be sitting in the office fridge. The Dubai-based food tech company provides smart fridges stocked daily with fresh, chef-prepared and macro-tracked meals, allowing employees to grab, pay and eat without waiting for a delivery. As Tazizi expands across Dubai, with Abu Dhabi and Saudi Arabia next on its roadmap, we speak to its Co-founder and COO, Brian Voelzing, about turning a simple workplace frustration into a scalable food tech business.