『The UAE Startup Renting Out Fine Jewelry』のカバーアート

The UAE Startup Renting Out Fine Jewelry

The UAE Startup Renting Out Fine Jewelry

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Forget buying jewelry. A UAE startup wants you to subscribe to it. Members get access to real gold and lab-grown diamond pieces that they can wear, swap and change without committing to ownership. So, is jewelry subscription the next big thing, or a business model that will fail? Today on Scale or Fail, Tim Elliott speaks to ICONEC founder Vandan Jain about why he thinks the UAE is ready to move from owning jewelry to accessing it.

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