『Scale Your Brand』のカバーアート

Scale Your Brand

Scale Your Brand

著者： Matt Gilhooly
無料で聴く

Scale Your Brand is a podcast focused on helping entrepreneurs, freelancers, and business owners grow and expand their brand step by step.

Each episode shares simple and easy-to-follow ideas designed to help you scale your brand faster and reach more customers.

If you want to grow your brand and achieve long-term success, this podcast is for you.
Hosted by Matt Gilhooly.
Scale Your Brand. All Rights Reserved. マーケティング マーケティング・セールス 経済学
エピソード
  • Mastering Strategic Brand Positioning and Identity Episode-7

    Mastering Strategic Brand Positioning and Identity Episode-7
    2026/06/23
    What separates unforgettable brands from those that are quickly forgotten? In this episode, we explore the principles of strategic brand positioning and why successful branding begins with defining a clear market position before designing logos, taglines, or visual identities. We examine how businesses identify their target audience, establish meaningful differentiation, and communicate both functional and emotional value to customers. The discussion also introduces practical tools such as perceptual mapping to evaluate competitors, uncover market opportunities, and strengthen a brand's unique value proposition. Finally, we explore the importance of internal alignment, long-term consistency, and adopting an outside-in perspective to ensure every customer interaction reinforces the brand promise. Whether you're an entrepreneur, marketer, product manager, or business leader, this episode provides practical insights into building a distinctive and enduring brand.

    Thank you for listening to Scale Your Brand Podcast.
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    21 分
  • The Aaker Brand Identity Model and Strategic Consistency Frameworks Episode-6

    The Aaker Brand Identity Model and Strategic Consistency Frameworks Episode-6
    2026/06/21
    Explore how the Aaker Brand Identity Model helps businesses create strong, timeless brands. This episode examines core identity, sensory branding, emerging design trends, and the importance of maintaining consistency across every customer touchpoint to build trust and long-term loyalty.

    Thank you for listening to Scale Your Brand Podcast.
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    22 分
  • The Digital-First Brand and Employer Identity Playbook Episode-5

    The Digital-First Brand and Employer Identity Playbook Episode-5
    2026/06/21
    In this episode, we explore how organizations can create a powerful digital-first brand identity while strengthening employer branding. Learn why brand consistency, scalable digital design, and a compelling Employee Value Proposition (EVP) are essential for attracting customers, engaging employees, and driving long-term growth.

    Thank you for listening to Scale Your Brand Podcast.
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    24 分
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