Marci shares how she turned the loss of her role as a drowning prevention coordinator in Florida into the spark that launched her own swim school in Michiana. From teaching survival swim skills to navigating the ups and downs of running a business with three kids, she opens up about the raw realities of mom guilt, the power of word-of-mouth marketing, and the importance of community support.

We dive into the mental hurdles kids face in the water, why real-life swim skills matter more than “just keeping kids safe,” and the lessons parenting and business both teach about resilience, failure, and growth. Marci also reflects on identity (wanting to be seen beyond her work) and what it truly means to “CEO like a mother” by leaning on help.

Whether you’re a parent, entrepreneur, or simply someone who wants to learn how to swim through business hurdles, Marci’s story will leave you reflecting on whether you’re ready to take your life vest off and dive in. Because we can’t learn to swim on our own and the real journey is learning to do it together.

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