If you’ve ever done some SEO tweaks and then wondered, “Okay… but how do I actually know if it's actually working?” you’re not alone. I hear this question all the time, and it usually comes with a lot of frustration and second-guessing.

In this episode, I talk through a real DM conversation that sparked this topic. I explain why relying only on that "full inbox feeling" can make SEO progress feel discouraging.

We’re zooming out and looking at what progress actually looks like, what to track along the way, and how to know whether you’re moving in the right direction.

What I cover

1. Why inquiries alone aren’t the best way to judge whether your SEO is working

2. The workout analogy I use to explain SEO progress and expectations

3. The three metrics we track monthly inside my SEO agency

4. How to track keyword rankings without Googling yourself

5. What organic traffic and impressions tell you about your visibility

6. Why tracking inquiries with data (not vibes) really matters

Resources mentioned

1. Ubersuggest: https://saradoesseo.com/ubersuggest*

   *This is an affiliate link, so I may earn commission. Please note that I always recommended Ubersuggest to my students because it's an affordable tool to get started with.

2. SEO Edge: http://seoedgeapps.com/

3. Google Search Console: https://search.google.com/search-console/

4. Google Analytics: https://analytics.google.com/

Your Next Steps

👉 Learn more about Sara Does SEO: https://saradoesseo.com/

👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/

💌 Connect with me on Instagram @saradoesseo!