When San Diego FC first unveiled their look, it sparked debate. Some called the badge AI-generated, others dismissed the shirt as a dud. But in just a few months, both have become symbols of a club finding its identity.

This week, Behind the Flow dives into the story of the brand. Adrian García-Márquez is joined by ESPN’s Katia Castorena and San Diego Sports 760’s Darren Smith to relive the December 2024 kit reveal, hearing from fans who picked up their jerseys that night — and comparing those first impressions with the voices we captured at Snapdragon just weeks ago.

We also sit down with Seb Morua — the man behind San Diego’s crest, colors, and chrome — to uncover how research, culture, and design combined to create a modern, global football identity. “You start by listening,” Seb explains, as he takes us through how the Flow’s circular symbolism, community insights, and design choices came together — and how the crest launch broke the MLS single-day merch sales record.

From the fans to the floodlights, from the crest to the chrome, this episode explores how a look became a legacy for San Diego FC.

See omnystudio.com/listener for privacy information.

From his unveiling at the Shell to his first goal at Snapdragon, Hirving “Chucky” Lozano has quickly become the face of San Diego FC. This week, Behind the Flow goes beyond the headlines to hear from the man himself — the Mexican superstar whose arrival has electrified the city.

Adrian García-Márquez is joined by ESPN’s Katia Castorena and San Diego Sports 760’s Darren Smith to reflect on San Diego’s Hispanic Heritage Night and the inaugural Baja Cup before diving into Lozano’s exclusive interview. Chucky opens up about the powerful bond he already feels with the San Diego faithful, what daily life is like for his family in the city, and the real story behind his famous nickname.

With nearly 45% of San Diego’s residents identifying as Hispanic or Latino, Right to Dream saw the border region as the perfect place to build a club that reflects the city’s cultural mix. And with stars like Lozano leading the way, San Diego’s Mexican heartbeat is already impossible to ignore.

Finally, the crew turn their attention to the Californian rivalry — with San Jose up next, could San Diego sweep the Golden State in their inaugural season?

See omnystudio.com/listener for privacy information.

From thirty strangers to the top of the West, San Diego FC’s debut season has been shaped by one man: Head Coach Mikey Varas. This week, Behind the Flow steps off the pitch and into the dugout to uncover the story of San Diego’s first head coach — his Chilean-American roots, his coaching journey, the inspiration he’s drawn from football’s biggest names, and the philosophy that drives his bold style of play.

Adrian García-Márquez is joined by ESPN’s Katia Castorena and San Diego Sports 760’s Darren Smith to unpack Varas’s impact on and off the field. We unlock the archives to revisit interviews with Mikey over the past year, reflect on how he’s grown into the role, share what we’ve observed at training sessions, and recount some of our own experiences with him. Guardian journalist John Muller also joins us to discuss his in-depth article on San Diego’s record-breaking build-up play — and why it already ranks among the very best in world football.

From locker-room moments to leadership lessons, we ask: What makes Mikey Varas so effective, and just how far can he go in the game?

See omnystudio.com/listener for privacy information.