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SalesTalk: Uncovering True Needs and Pain Points

SalesTalk: Uncovering True Needs and Pain Points

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SalesTalk: Uncovering True Needs and Pain Points


  • Dig Deeper with Open-Ended Questions: Asking questions that encourage clients to share more detail, giving you a clearer picture of their true needs.
  • Listen for Emotion and Emphasis: Pay attention to what the client emphasizes or feels strongly about—this often reveals the core issues that matter most to them. Their pain points aren’t just practical; they’re often tied to frustration, time, or urgency.
  • Confirm Understanding to Build Trust: After listening, why you should restate what you’ve heard.


Featuring:

Bradley Scheffer, Host, SalesTalk

Tom Turnbull, Commercial Director, Business Reporter

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