How do you scale a sales team to billions without tailing off and losing steam? On this episode of Sales Transformers, Matt and Chris sit down with Ehrika Gladden, who skyrocketed a business from $353M to $1.1B in a year. Drawing from Cisco, Logitech, and Sorenson, she shares her playbook: sports-inspired coaching, tight processes, and unrelenting accountability that turn sceptics into revenue drivers. Like Mikel Arteta at Arsenal (her favourite team) Ehrika aligns teams on a bold vision, cuts excuses, and blends innovation with discipline.

Ehrika dives into empowering sellers with customer-first insights, showing how AI can sharpen their game—if used right. She tackles the “trophy-for-all” workplace, channelling NFL grit like James Harrison to balance tough love with psychological safety. This episode delivers actionable wisdom for leaders hungry to ignite precision and passion in their teams.

The Sales Transformers Podcast is produced by Urban Podcasts.

In the premiere episode of Sales Transformers, Matt and Chris dive into what it truly means to be a 'Sales Transformer'. They tackle key challenges: shifting and adopting selling methods, customer-focused selling, overcoming team scepticism, and driving meaningful change.

They’ll also give a sneak peek at what’s ahead, as Silicon Valley experts and top sales leaders share insights on modern buyer journeys, AI innovations, and navigating internal obstacles.

Sales Transformers: Turning The Tanker is produced by Urban Podcasts.

Welcome to The Sales Transformers Podcast, where Sales and Business Unit Leaders learn to ignite rapid change! Struggling to shift your sellers’ behaviours as rivals surge ahead? Need a Seller Experience that drives rapid results?

We’re Chris and Matt, seasoned pros from Sales Growth Team and we’re joined by stellar guests. No academic fluff—we’ve walked in your shoes, and we’re here to help you turn cynical sellers into revenue powerhouses and make best practice your practice.

Learn from our billion-dollar global sales turnarounds—our wins, our mistakes, and proven strategies to crush resistance and spark transformation. Each episode delivers actionable tactics, from boosting seller motivation to mastering rapid behaviour change in a fast-changing world.

Ready to transform your team?

The Sales Transformers Podcast is produced by Urban Podcasts.