How do you lead a sales team through constant change and stay sane doing it?

In this episode we’re joined by Chris DeNoia - Chief Revenue Officer, professor, and long-time sales leader to unpack what it really takes to transform a sales organisation from the inside out. From his early days in product management to driving billion-dollar growth in Silicon Valley, Chris shares the hard-won lessons behind leading through disruption, embedding strategy fast, and balancing performance with purpose.

We dig into why CROs today face shorter tenures, faster pivots, and higher expectations than ever before and how the best leaders adapt without losing their teams. Chris also shares practical insights on discovery, incentives, and using AI intelligently (not just because it’s trendy).

What You’ll Learn

- Leading Through Change: How to balance quick wins with sustainable transformation and avoid the “big bang” failure trap.

- The CRO Playbook: Why discovery, alignment, and testing small make or break modern revenue leadership.

- Smarter AI: What AI can (and can’t) do for your sales team and why productivity isn’t always the real problem.

Chris doesn’t just talk about transformation - he’s lived it. This episode is a masterclass in how to steady the ship, turn the tanker, and keep your team thriving in a world that never slows down.

The Sales Transformers Podcast is produced by Urban Podcasts.

What if bridging cultural gaps could supercharge your sales teams worldwide? In this episode of the Sales Transformers Podcast, we explore global sales enablement with Ben Perton, Senior Director of International Enablement at RingCentral and RES board member.

Drawing from his leadership roles at Entrado and RingCentral, Ben shares actionable strategies for overcoming language barriers, navigating cultural nuances, and proving ROI in diverse markets like Japan, India, and Europe.

What You'll Learn

- Regional Adaptation: Tailor training programmes to align with local languages and cultural norms for maximum engagement and respect.

- ROI Measurement: Track key metrics like deal velocity, win rates, and revenue growth to demonstrate the tangible value of enablement programmes.

- Project Discipline: Identify and cut underperforming initiatives early to focus resources on high-impact strategies.

Ben’s approach helps build adaptive sales teams that drive measurable results across borders.

The Sales Transformers Podcast is produced by Urban Podcasts.

How do you transform a sceptical sales team into a powerhouse of change? Tim, a seasoned sales leader, shares his journey from selling fax machines in the 1980s to driving growth at tech giants and startups. His leadership hinges on building trust, understanding motivations, and using an “asking, not telling” approach. Focusing on the “why” behind strategies, Tim embeds change effectively.

Navigating global cultures and high-stakes transformations, Tim emphasises empathy, clear communication, and keeping work fun. He advocates for autonomy, avoiding rigid plans, and making small, value-driven tweaks to spark growth.

The Sales Transformers Podcast is produced by Urban Podcasts.