Want to boost your sales confidence while juggling business, family, and faith?

In this episode of the Sales Maven Show, host Nikki Rausch chats with Shana Cooper—CPA, entrepreneur, and mom of five—about the power of sales confidence in both personal and professional life.

With over 30 years of experience, Shana shares how she blends biblical principles with practical financial strategies to help women lead with clarity and confidence. She opens up about her journey from employee to entrepreneur, the lessons she’s learned raising five kids while running a business, and how improved communication and sales skills can transform marriages, families, and careers.

Shana also introduces her brand Happy Homes and Families and her upcoming framework, Coming Home by Design, which empowers women to create lives rooted in purpose, connection, and confidence—starting at home.

Whether you're building a business or a better family dynamic, this episode will inspire you to own your voice and grow your sales confidence.

Timestamps:
00:43 Welcome to the Sales Maven Show
01:34 Meet Shana Cooper: CPA and Mom of Five
02:13 Blending Finances, Family, and Faith
02:58 Homeschooling and the Entrepreneurial Mindset
04:18 Facing Financial Challenges in Marriage
07:40 The Life CFO Framework
10:41 From Corporate Job to Entrepreneurship
12:13 Building Sales Confidence Through Communication
16:56 How to Adjust Messaging for Better Engagement
17:15 Boosting Productivity and Purpose
17:43 Navigating Multiple Roles with Grace
19:04 Gaining Confidence and Letting Go of Perfectionism
20:12 Effective Outreach and Relationship-Building
21:24 Why Sales Skills Are Essential for Growth
23:01 Creating a Positive Ripple Effect
27:59 Final Takeaways and What’s Ahead

Connect with Shana Cooper:
🔗 Website: happyhomesandfamilies.com
🔗 LinkedIn: Shana Cooper on LinkedIn

How do you keep clients coming back—even when times get tough financially?

In this episode of the Sales Maven Podcast, Nikki Rausch shares actionable tips on how to retain clients during economic downturns. Learn how to stay top of mind, introduce effective downsell offers, and communicate proactively to meet your clients where they are—without losing the relationship (or the revenue). If client retention is part of your business strategy, this episode is packed with insights you can use right away.

Timestamps:

• 00:43 – Welcome to the Sales Maven Podcast

• 01:04 – Why budget concerns shouldn’t mean goodbye

• 01:59 – Stay ready: Planning for client pushback

• 03:31 – What is a downsell offer (and why you need one)

• 05:28 – Communicating with confidence and compassion

• 06:26 – Creative examples of downsell offers in action

• 11:55 – Keep the connection: proactive engagement strategies

• 14:20 – Final thoughts and next steps

Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!

For more actionable sales tips, download the FREE Closing The Sale Ebook.

Nikki Rausch

nikki@yoursalesmaven.com

Facebook | Twitter | LinkedIn | Instagram

Sales Maven Society

https://calendly.com/salesmaven/work-with-nikki-discussion

Want to build instant rapport with your audience—without feeling fake or forced?

In this episode of the Sales Maven Show, host Nikki Rausch reveals how to quickly connect with groups during presentations. Drawing from her NLP background and years of experience, Nikki unpacks the subtle but powerful ways to create a sense of safety, respect, and engagement from the moment you take the stage.

You’ll learn how to pace and lead effectively, why positive acknowledgment matters, and how to avoid common missteps that can alienate your audience. Whether you're speaking to a small team or a packed room, these practical tips will help you win over the group and communicate with confidence.

Timestamps:

• 00:43 Introduction to the Sales Maven Show

• 00:53 Overcoming Presentation Fears

• 02:23 Creating Safety Through Pacing and Leading

• 04:23 Engaging the Audience Respectfully

• 07:40 The Importance of Positive Acknowledgment

• 08:36 A Counter Example: What Not to Do

• 15:52 Practical Tips for Winning Over a Group

• 18:32 Conclusion and Call to Action

Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!

For more actionable sales tips, download the FREE Closing The Sale Ebook.

Nikki Rausch

nikki@yoursalesmaven.com

Facebook | Twitter | LinkedIn | Instagram

Sales Maven Society

https://calendly.com/salesmaven/work-with-nikki-discussion