If you sell into large companies, the biggest mistake you can make is prospecting the obvious title instead of the right one.

In this episode of Ask Jeb on the Sales Gravy Podcast, Jeb Blount answers a question from Martin, who runs a high-end corporate gifting business and wants to know how to get decision makers at Fortune 500 companies to pay attention.

Jeb's answer starts with a simple filter: are these gifts going to employees or to customers? That single question determines whether you start in HR or in sales and marketing, and it changes everything about your prospecting approach. From there, Jeb walks through how to build a target list, how to use tools like ZoomInfo paired with LinkedIn to map an org chart and find real contact information, and why case studies and testimonials are the fastest way to make a new prospect feel safe saying yes.

What You'll Learn:

• How to decide between targeting inside a large account
• How to use tools like ZoomInfo paired with LinkedIn to build an org chart and find the right contact
• Why big company buyers are motivated by avoiding risk more than by getting excited about your product
• How to use existing customers as case studies and testimonials to build trust with new prospects
• How many target accounts you actually need in your pipeline to make relationship-based selling pay off
• What to do before you ever hire your first salesperson as a small business owner

Whether you're trying to break into your first Fortune 500 account or building out a sales team for the first time, this episode gives you a practical framework for finding the right person to sell to and proving you're safe to do business with.

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Most sales reps spend their entire career chasing a number someone else set for them. In this Money Monday, Brad Adams, Senior Master Trainer at Sales Gravy, breaks down why quota is the wrong target — and what ultra high performers focus on instead. Four specific needle movers separate reps who hit quota from the ones making million dollar months look repeatable.

🎥 Check out Brad's Sales Gravy University Page

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Fred Joyal sat at his first sales desk with a phone and a list of prospects, and couldn't make a single call. Years later, he'd built a business that generated over a billion dollars in revenue. Fred, co-founder of 1-800-DENTIST, joins Jeb Blount Jr. to break down the system that took him from frozen to fearless, and why the reps who win aren't the ones who feel ready, they're the ones who act first. They dig into how to build boldness through small, low-stakes reps before you need it in the moments that matter, why role playing is the fastest way to close more deals, and the story behind a $250,000 bet on live television. Fred also shares what happened when he said yes to an unexpected moment with Richard Branson, and why that yes changed everything.

📖 Purchase Jeb Blount's book, 90 Days to Level Up Your Sales Skills

👉 Download our free 7 Rules of Sales Negotiation Guide

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