🎙 This week, Sarah Adam and I talked on the SaaSfluencer podcast about B2B influencer marketing. She's the Head of Partnerships & Influencer Marketing at Wix and a bit of a content creator herself on LinkedIn (17k followers!). You'll be sure to learn something about SaaS influencer marketing from this episode!

What you'll learn in the episode:

🔵 How does Sarah leverage her role at Wix into a treasure trove of influencer marketing insights she shares on LinkedIn?

🔵 What drove Wix’s shift from targeting consumers to focusing on professional audiences, and how did influencer marketing steer the ship?

🔵 What Sarah’s ‘backseat driver’ analogy says about successful influencer marketing partnerships.

🔵 What key metrics and KPIs Wix prioritizes for influencer marketing, and how sentiment analysis gives deeper insights beyond view count.

🔵 What unique challenges and opportunities exist in B2B influencer marketing, particularly on platforms like LinkedIn, Instagram, and TikTok?

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As a part of SF Tech week, many of you got to hear 3 amazing speakers in the creator economy breaking down the misconceptions in B2B influencer marketing. If you weren’t able to join us live, now is your time to shine! The event recap is here!

Sooo, what can you learn from this?

🪴💼 How to re-frame how you think about growth when your company evolves from a B2C to B2B company. + is there still room for influencer marketing in the B2B world??

📣 💭 How to have an always on, 24-7, raw & honest focus group (+ more in the episode about how to actually respond to the focus group findings)

🥸 ⁉️ Whether creating controversial content for the sake of drumming up engagement is helping or hurting you in the long-term

🤳🏼🤝 How to take your marketing off the screen and into real life, where it counts (esp. if you’re trying to make sales)

Wait, who are these people again?

So glad you asked, ‘cause they’re all deeply knowledgeable with very different perspectives on the creator economy.

🔵 Colin Rocker - Career-focused Content Creator with 375k+ following on IG and Tiktok, Helping first gen professionals succeed in Corporate America.🔵 Annie Ng - Social & Brand Partnerships lead Tango, who has built and growth their influencer marketing program from the ground up.🔵 Leon Lyakovetsky 💬 - Co-Founder of Siftsy 💬, the social media comment section analytics tool for audience insights at scale.

🔵 and me, Amanda Branson - founder of SaaSfluencer, the marketing consultancy for B2B brands looking to break the mold and grow with influencer marketing.

-AB

In this episode, I talk with Chris Cunningham, one of the Co-Founders of ClickUp and the Head of Social Media Marketing.

We went through his strategy for capturing the attention of his audience, and let me tell you, they’re breaking all the rules.

Listen to the episode to find out:

* How they’re encroaching on 200M views per month on social.

* Why they’ve started over 16 new social media accounts

* How they’re turning casual browsers into buyers

* Chris’s process for running influencer marketing with creators who give a sh*t

and more.

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This episode features Caroline Farley, Influencer Marketing Manager @ Scribe.

Links referenced:

Farbsy’s Jingle

Theintrovertedattorney’s airport vid

Influencer marketing and growth strategy support: https://growsaasfluence.com/

"Influencers are marketers, not salespeople."🎙 This week, Lillian Zhang and I talked on the SaaSfluencer podcast about brand deals, information transparency and how startups can reframe how they think about influencer marketing. She's a product marketer at Google and career content creator (260k+ on IG and TT), and you'll be sure to learn something about SaaS influencer marketing from this episode!Some of the highlights:🔵 Lillian's initial purpose for using social media as a means to scaling her ability to share knowledge with other college-aged and early career professional folks. 🔵 The difference in expectations and pressure on influencer marketing between established brands and early-stage startups, with an emphasis on the need for conversions in startups.🔵 How much insight brands share back with creators on the success of their campaigns, and how to learn from a great campaign.🔵 Some of her favorite viral video hacks, including sparking up a bit of controversy for people to participate in the comments Follow along with me, Amanda Branson on LinkedIn and to stay up to date on the B2B influencer marketing landscape in SaaS! and, if your company wants to use influencer marketing to get in front of your target audience, test messaging, and hone your product, reach out! It's kinda my thing 😉https://lnkd.in/eP7Byjny

In this episode, we talk with JeeIn Yoon, a management consultant and career content creator with over 150k followers on IG and TT. We covered:

The untapped creator economy opportunity that is linkedIn

Defining (and sticking to) your aesthetic or your “brand” as a creator

How big tech ad platform are exploiting creators to make money on their influencer partnerships

Why the influencer role still feels very transactional- the lack of transparency between brands and creators on the budgets for boosting posts, and campaign performance

Why brands should focus less campaign attribution, and think of influencer marketing as more of a lever to move the needle on brand sentiment and buyer psychology

Why brands who have no creative briefs may have more success on their influencer marketing.

Subscribe to get updates about future episodes: https://saasfluencer.beehiiv.com/subscribe

Want to give Augie, the video editing platform for marketers a try? Use code SAASFLUENCER at Augie.studio for a month of free pro-level access (a $34 savings!). With Pro, you’ll get access to the full Getty library of stock photo and video, AI Scriptwriting, Voiceover artists and more.

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This creator with 340k+ followers helps first gen professionals navigate the workplace. His story:

* In 2020, Colin was skeptical of TikTok’s potential to be a legitimate platform for things other than TikTok dances and trends, but after he downloaded the app and was up until 2 am the first night parsing through videos his algorithm placed for him, he knew something was there. It took Colin a bit of experimenting with different content themes before his niche of career advice & consulting eventually found him.

* We discussed why brands should invest in B2B influencer marketing, or at least experiment with it. The term “influencer” felt a bit trivializing for these knowledge leaders who are quickly becoming SaaS brand’s top trusted partners.

* Untapped potential on LinkedIn as a gold mine for influencer marketing before it’s so highly regulated (and due to the super high nature of running paid ads on LinkedIn)

* Colin’s advice if someone is looking to start creating their own content - experimenting and learning about what resonates with people and starting to build an audience authentically.

* How brand-creator match, authenticity and storytelling have been the key to his best campaigns (and who his favorite companies have been to work with)

* How content creation has actually tangibly affected his style as a manager and pushed him to be a better teammate.

For more info on influencer marketing for your company, contact Amanda.