3. An Influencer's Perspective on B2B Influencer Marketing | JeeIn Youn
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3. An Influencer's Perspective on B2B Influencer Marketing | JeeIn Youn
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概要
In this episode, we talk with JeeIn Yoon, a management consultant and career content creator with over 150k followers on IG and TT. We covered:
The untapped creator economy opportunity that is linkedIn
Defining (and sticking to) your aesthetic or your “brand” as a creator
How big tech ad platform are exploiting creators to make money on their influencer partnerships
Why the influencer role still feels very transactional- the lack of transparency between brands and creators on the budgets for boosting posts, and campaign performance
Why brands should focus less campaign attribution, and think of influencer marketing as more of a lever to move the needle on brand sentiment and buyer psychology
Why brands who have no creative briefs may have more success on their influencer marketing.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saasfluencer.substack.com