🎙 This week, Sarah Adam and I talked on the SaaSfluencer podcast about B2B influencer marketing. She's the Head of Partnerships & Influencer Marketing at Wix and a bit of a content creator herself on LinkedIn (17k followers!). You'll be sure to learn something about SaaS influencer marketing from this episode!

What you'll learn in the episode:

🔵 How does Sarah leverage her role at Wix into a treasure trove of influencer marketing insights she shares on LinkedIn?

🔵 What drove Wix’s shift from targeting consumers to focusing on professional audiences, and how did influencer marketing steer the ship?

🔵 What Sarah’s ‘backseat driver’ analogy says about successful influencer marketing partnerships.

🔵 What key metrics and KPIs Wix prioritizes for influencer marketing, and how sentiment analysis gives deeper insights beyond view count.

🔵 What unique challenges and opportunities exist in B2B influencer marketing, particularly on platforms like LinkedIn, Instagram, and TikTok?

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As a part of SF Tech week, many of you got to hear 3 amazing speakers in the creator economy breaking down the misconceptions in B2B influencer marketing. If you weren’t able to join us live, now is your time to shine! The event recap is here!

Sooo, what can you learn from this?

🪴💼 How to re-frame how you think about growth when your company evolves from a B2C to B2B company. + is there still room for influencer marketing in the B2B world??

📣 💭 How to have an always on, 24-7, raw & honest focus group (+ more in the episode about how to actually respond to the focus group findings)

🥸 ⁉️ Whether creating controversial content for the sake of drumming up engagement is helping or hurting you in the long-term

🤳🏼🤝 How to take your marketing off the screen and into real life, where it counts (esp. if you’re trying to make sales)

Wait, who are these people again?

So glad you asked, ‘cause they’re all deeply knowledgeable with very different perspectives on the creator economy.

🔵 Colin Rocker - Career-focused Content Creator with 375k+ following on IG and Tiktok, Helping first gen professionals succeed in Corporate America.🔵 Annie Ng - Social & Brand Partnerships lead Tango, who has built and growth their influencer marketing program from the ground up.🔵 Leon Lyakovetsky 💬 - Co-Founder of Siftsy 💬, the social media comment section analytics tool for audience insights at scale.

🔵 and me, Amanda Branson - founder of SaaSfluencer, the marketing consultancy for B2B brands looking to break the mold and grow with influencer marketing.

-AB

In this episode, I talk with Chris Cunningham, one of the Co-Founders of ClickUp and the Head of Social Media Marketing.

We went through his strategy for capturing the attention of his audience, and let me tell you, they’re breaking all the rules.

Listen to the episode to find out:

* How they’re encroaching on 200M views per month on social.

* Why they’ve started over 16 new social media accounts

* How they’re turning casual browsers into buyers

* Chris’s process for running influencer marketing with creators who give a sh*t

and more.