In this episode, Ryan and Jamie discuss how to move beyond relying on the founder-led network to fuel your SaaS business growth. Ryan shares key strategies for re-engaging your network, how to squeeze even more value out of existing relationships, and why shifting to personal brand marketing can unlock new opportunities for your business. From leveraging LinkedIn DMs to inviting people onto your podcast, this episode is packed with practical steps for expanding your network, gaining trust, and scaling sustainably.

Takeaways:

• Start small: Reconnect with your most trusted contacts and tap into relationships you’ve overlooked
• Segment your network: Go after colleagues, partners, suppliers, and LinkedIn connections with personal outreach
• Don’t hesitate: Reach out to higher-ups, even if you’ve never worked directly with them — be brave in your asks
• Squeeze more from your network: Invite people onto your podcast, webinar, or to contribute to research papers
• Build your personal brand: Use LinkedIn posts and a weekly newsletter to share insights, solve problems, and gain followers
• Personal brands drive higher engagement: Adding a face to your content makes it more approachable and impactful
• Shift the focus: Move from selling demos to building relationships with content that educates, engages, and provides value
• Start with a newsletter: It’s a low-barrier way to begin sharing your knowledge without the commitment of video content
• Your personal brand is an asset — invest in it to scale your business

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

In this episode, Ryan breaks down one of the most common — and most expensive — CRO mistakes he sees on B2B SaaS websites. It happens right at the most important moment in your funnel… when someone clicks “Book a Demo” or “Start Free Trial.” Most companies assume intent means commitment. It doesn’t. Ryan explains why your highest-intent page still needs persuasion, what should actually be on it, and how small structural changes can dramatically increase conversion rates. If you’re driving traffic but not getting enough demos, this episode is likely the fix.

Takeaways:

• Clicking “Book a Demo” ≠ fully convinced buyer
• Your CTA page is the most important page in your funnel
• Remove friction on free trials (minimal fields, SSO, no credit card clarity)
• Demo pages must handle objections head-on
• Shorter demos convert better
• Numbers and ROI claims outperform feature dumps
• Social proof is critical at the point of action
• Match your demo page messaging to the traffic source
• A/B test gradually — change one element at a time
• Most SaaS sites are leaking leads at the final step
  
  

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

In this episode, Ryan shares how to turn AI and market research into a powerhouse content strategy that aligns perfectly with your ideal customer profile (ICP). Drawing on a recent RocketSaaS exercise where they analyzed 100 sales calls, Ryan explains how AI-driven insights can inform content creation, from top-of-funnel awareness to bottom-of-funnel conversions. He walks through the step-by-step process of building a content calendar, using AI to extract key problems from sales calls, and repurposing content across multiple channels to drive maximum engagement and revenue growth.

Takeaways:

• Use AI to analyze sales calls and uncover your ICP’s pain points, challenges, and goals
• Start with 100 sales calls to get a comprehensive understanding of what your audience cares about
• Map out a content calendar with one main topic per month, broken into weekly subtopics
• Use AI tools to generate content ideas and structure content for blogs, emails, LinkedIn, and webinars
• Interview thought leaders regularly to extract insights and boost content quality
• Repurpose high-performing content into different formats (video, blog, LinkedIn post, webinar)
• Invest in LinkedIn ads to push your content in front of the right people and increase engagement
• This method drives organic growth, engagement, and predictable revenue

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io