In this episode, Ryan deep dives into one of the game-changing strategies that helped Rocket SaaS scale to $5M ARR, creating an educational sub-brand. He walks through the steps of building a separate brand (like SaaS Marketing Weekly) that serves as a powerful top-of-funnel tool. From choosing a narrow ICP to creating educational content that builds trust, Ryan explains why sub-brands are the perfect solution for overcoming the scepticism of traditional brand marketing, and how they naturally lead to sales.

Takeaways:

• Sub-brands allow you to engage your audience without the pressure of directly selling
• Focus on creating value-first content that genuinely helps your ICP
• Choose a clear, simple name for your sub-brand that speaks to your audience’s pain points
• Launch with one content format (podcast, newsletter, blog): consistency is key
• Use ads to grow the sub-brand with highly-targeted content that builds trust
• A personal brand behind the sub-brand increases engagement and removes scepticism
• Use your main brand’s product/service in subtle calls to action to create seamless conversions
• Build a community through content and then invite people to your main brand offerings

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

In this episode, Ryan shares a full masterclass breaking down 10 different ways to get SaaS customers. Not all growth tactics are created equal, and most companies are wasting time on the wrong ones. Drawing from Rocket SaaS’ own journey (from plateau to rapid growth) and real client results, Ryan walks through the campaigns that genuinely move the needle — and why some of the “obvious” ones don’t work anymore. Expect a mix of practical ideas, hard truths, and a few strategies that most SaaS teams overlook. If you’re trying to generate consistent pipeline, this episode will challenge how you think about growth.

Takeaways:

• Most SaaS growth tactics fail because they ask too much, too early
• The difference between “activity” and actual pipeline generation
• Why some of the most common channels are getting less effective
• A small shift in approach can massively increase response rates
• Top-of-funnel strategies often outperform direct selling
• Consistency beats one-off campaigns every time
• The best-performing strategies are often underused
• You don’t need all 10 — just a few done properly

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

In this solo episode, Ryan shares the full story behind Rocket SaaS hitting $5M ARR — and why the journey was far from smooth. From years of slow, frustrating growth to a handful of key decisions that completely changed the trajectory of the business, Ryan breaks down what actually moved the needle. This isn’t a “growth hacks” episode. It’s a reflection on the real shifts that compound over time — and why most founders stay stuck for years before things finally click. If you’re building a SaaS business or thinking about starting one, this episode gives you a raw, honest look at what it really takes.

Takeaways:

• Most growth journeys are slower and harder than they look
• Big results come from a few key decisions, not constant tactics
• Long periods of frustration often come before real momentum
• Clarity on your audience changes everything
• Recurring revenue unlocks stability and scale
• Content and brand build trust long before buyers are ready
• Consistency over years is what creates breakthrough moments
• Personal brand can become a major growth driver

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io