In this episode, Ryan explains why intent data is one of the most powerful tools in a B2B SaaS marketer’s arsenal. He breaks down what intent data is, the difference between first-party and third-party signals, how to collect it, and how to use it to align sales and marketing for maximum impact. From simple website visitor tracking to advanced ABM campaigns, Ryan shares practical ways to spot buying signals and turn them into high-converting opportunities.

Takeaways:

• Intent data shows which prospects are actively considering solutions like yours
• First-party intent = data you own (e.g., site visits, demo page views, webinar attendance, email engagement, in-product usage)
• Third-party intent = external signals (e.g., review site activity, funding news, hiring patterns, event attendance)
• Tools like AlbaCross and HubSpot can help identify and track high-intent website visitors
• Review sites (G2, Capterra, TrustRadius) often offer paid intent data packages
• Signals such as funding announcements, hiring for relevant roles, or leadership changes indicate potential buying cycles
• Enterprise tools like Bombora and 6sense offer advanced, large-scale intent data (but at a higher cost)
• LinkedIn activity — profile views, follows, post engagement — can also signal interest
• Sales and marketing must work together: sales to follow up directly, marketing to run targeted ABM/retargeting campaigns
• Upload intent-driven contact or account lists into LinkedIn Ads for highly targeted, high-performing campaigns

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

In this episode, Ryan breaks down one of the most debated topics in SaaS marketing: pricing. Should you show pricing or not? What model should you use? From flat-rate and tiered plans to freemium, free trials, and usage-based pricing, Ryan walks through eight pricing strategies with real examples and tips for how to pick the right model for your business. If your pricing page is one of your most-visited — and least-converting — pages, this one’s for you.

Takeaways:

• Showing pricing builds trust and qualifies leads — but there are trade-offs
• Try “pricing from” if you need a middle ground
• Flat-rate pricing is simple, but not scalable for all businesses
• Tiered pricing (bronze/silver/gold) is most common, but can confuse buyers
• Per-user pricing is standard, but often gamed with shared logins
• Usage-based pricing is great for technical platforms, but hard to forecast
• Freemium works brilliantly for top-of-funnel — if your product is sticky
• Free trials need great onboarding or users won’t convert
• Custom pricing suits complex/enterprise deals, but slows down the sales cycle
• Price anchoring is a powerful way to nudge users to the plan you want them to choose
• Don’t guess — test 2–3 models and see what converts best

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

In this episode, Ryan breaks down the anatomy of the perfect B2B SaaS website — from site map to homepage layout. With years of experience designing SaaS sites and running conversion rate optimisation campaigns, he shares what actually works to turn traffic into leads. Whether you’re planning a redesign or wondering why your paid ads aren’t converting, this episode is your go-to guide to building a high-performing site.

Takeaways:

• Fix your website before investing in paid ads — otherwise you’ll burn cash
• Your site map should include: Homepage, Product/Solution, Pricing, CTA (Demo/Trial), Case Studies, Resources, Industries, and optional pages like Integrations or About
• Don’t overload dropdowns — keep navigation focused and clear
• Your homepage hero section needs one clear headline (≤10 words) and a strong visual of your product
• Avoid fluffy buzzwords — be clear, not clever
• Add trust signals: G2 badges, logos, testimonials, case study stats
• Show the problem before the product — connect emotionally with pain points
• Use the Z layout to present 3–5 key features with benefit-focused headlines
• Include a form directly on the homepage for higher conversion
• Use the FAQ section to offload dense copy and handle objections

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io