In this earnest conversation with Brand Runway founder Jenni Parker Brown, multi-award-winning, 8 FIGURE CEO Kelly Roach shares her vast experience on the evolving business landscape in 2025, emphasizing the importance of solid foundational business skills, personal branding, and resilience.

She highlights the need for consistency and frequency in branding, the significance of style and image, and the human element in business. Kelly also shares insights on balancing family and business life, finding a deeper purpose, and playing the long game for long-term success.

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Highlights

• If you build your business based on trends, you will struggle.
• Focus on foundational skills for long-term success.
• A retained customer is as valuable as a new one.
• Flexibility is crucial for success in a changing environment.
• Building a personal brand is essential from the start.
• Consistency and frequency are key to branding.
• Upleveling your identity is necessary for achieving goals.
• Style and image play a significant role in branding.
• Resilience is vital for overcoming business challenges.
• Having a deeper 'why' drives business success.

Kelly Roach is one of the only female founders in the online space to build her company from 0 to 8 figures with NO debt, NO investors and NO outside funding.

Kelly is a former NFL cheerleader and Fortune 500 executive turned entrepreneur, empowering thousands around the globe to achieve financial and lifestyle freedom through entrepreneurship.

Today, Kelly is the CEO of six companies and is working to build a portfolio worth over $100 million. She has led record-breaking teams through economic downturns and is passionate about helping business owners step into their next level of self- and team leadership. In both her corporate career and throughout her entrepreneurial journey, she has led her companies through multiple reinventions, each time expanding the reach and exponentially increasing the company’s profitability.

Kelly is an 11x international best-selling author, Top 5 podcast host, and philanthropist who has been featured in major media such as ABC, NBC, Fox and Forbes - as well as the recipient of prestigious awards such as #287 on the Inc. 5000 list, The Stevie® Awards Woman of the Year, TITAN CEO of the Year, and Inc.’s Best in Business.

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About Jenni PJenni Parker Brown is a Brand Activist and Organic Client Attraction Strategist on a mission to put coaches in the spotlight.

The Iconic Edge is Jenni’s new framework for truly glowing up your brand to the level that speaks to your ideal clients. It’s about giving you the edge in your messaging and positioning you as an expert from the get-go.

Jump onto the waitlist for the new Brand Runway magazine and all the ways you can get your spotlight on you!

Here’s your front row seat

:Connect with Jenni - jenni@jenni-p.com

Facebook - https://www.facebook.com/profile.php?id=61553630630506