this one is for the creatives, the curious, and the just plain nosey 👀

Join *Walter Gainer II* (AKA the Great Walt) and *Anna Bullock* (AKA your business Mom) on a journey through social media weirdness, content's evolution, and the intersections of loneliness with third spaces, community, and conversation. Walter helps businesses grow their influence through meaningful content that resonates with the right audience. From approaching authenticity in brand voice to sharing insights with others, this pair covers a wide range of value-packed topics in less time than it takes to watch the new—insert nostalgic kids' toy here—movie adaptation.

ℹ️ resources mentioned

👤people

Angela R. Chong - https://www.linkedin.com/in/angela-r-chong/

Drisana McDaniel - https://www.linkedin.com/in/drisana-dru-mcdaniel-7ab8023/

Chris Ward Jr. - https://www.linkedin.com/in/chriswardjr/

📱 apps & orgs 🫂

GreatNight app - https://app.greatnight.us/

The People’s Place in Asheville, NC - https://peoplesplaceavl.com/

HappyTalks - https://www.happytalks.com/

📚 books

Company Men by Justin Grant - https://www.companymen.org/

Black Buck by Mateo Askaripour - https://www.nationalbook.org/books/black-buck/

🎙️ podcasts

Earn Your Leisure - https://www.youtube.com/@EarnYourLeisure

Retail Leadership with Steve Worthy - https://www.youtube.com/channel/UCKjai3fEYDfrC5mysN0spug

*connect with Walter*

💼 LinkedIn - https://www.linkedin.com/in/waltergainerii/

🎥 Boss Locks Media - https://bosslocksmedia.com/

🎙️ Working While Black Show - https://youtube.com/playlist?list=PLkoxq8sX-Wliqs2m8ud1zioWpv4bFjryC&si=rHb4zdBjBNvKZBpd

📖 chapters

(00:00) who is Walter and why should you care?

(02:45) the evolution of "content" and social media

(05:52) does too much of a good thing (money) kill creativity?

(08:39) how do you be honest + authentic in a curated message

(11:15) real, raw storytelling

(13:59) imposter syndrome who? tips to beat it

(16:55) impact and reflection - the Working While Black Show

(19:30) mentors, leaders, and their impact on creatives

(25:14) we need more mentorship

(27:07) no gatekeeping here!!

(28:05) how to work through work when work is hard

(32:52) wellness, even under pressure

(37:09) where advocacy meets community engagement

(40:20) let's make more 3rd places for connection

(41:05) LESSON & ACTION ITEM - share your story

(46:01) FAMILY VALUES - how patience and communication shape Walt's business world