SEO Is Pay to Play... Sometimes - Episode 122
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SEO Is Pay to Play... Sometimes - Episode 122
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2:26 The 4 things you need to rank
2:56 episode 2 talks about multiple types of penalties
Link: https://www.youtube.com/watch?v=ElGAxpB8q1A
6:14 SEO is a competition, not a checklist
6:29 SEO is not about doing everything according to a checklist
6:37 A checklist presumes a standard exists
7:46 Backlinks usually either cost money or effort
7:51 There are 4 ways to get backlinks
Link: https://www.youtube.com/watch?v=U-r_Bi3FBt8
10:06 Why are backlinks expensive?
10:36 Presume everyone is doing everything on page right
10:59 How does the search engine know which website to rank then?
Link to episodes about link quality: https://www.youtube.com/watch?v=HFHg6XwPha4&t=4s
https://www.youtube.com/watch?v=1dZSbWKJlJ0
12:50 Examples of unhelpful advice
15:00 You need to pay for authority
15:50 What to do if you do not have money for SEO
16:30 If you do not have money for SEO, do this
18:30 EEAT definition
18:50 Link to Google saying EEAT is not a ranking factor: https://developers.google.com/search/docs/fundamentals/seo-starter-guide
19:42 SEO is about doing better than your competition