『SEO & Brand Journalism: A Conversation with Katie Wagner』のカバーアート

SEO & Brand Journalism: A Conversation with Katie Wagner

SEO & Brand Journalism: A Conversation with Katie Wagner

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In this episode of the Unscripted SEO podcast, host Jeremy Rivera interviews Katie Wagner, President & CEO of KWSM Digital Marketing Agency. They dive deep into the evolution of SEO, the importance of brand journalism, and how businesses can adapt to the changing digital landscape including AI overviews and LLM-based search.

Guest Information

Katie Wagner

  • President & CEO, KWSM Digital Marketing
  • Former CNN Television Anchor (15 years in journalism)
  • Founded KWSM in 2010
  • Expert in lead generation and brand journalism

Connect with Katie:

  • Website: kwsmdigital.com
  • LinkedIn: Katie Wagner (red dress profile picture)
Host Information

Jeremy Rivera

  • Founder, SEO Arcade
  • Host, Unscripted SEO Podcast
  • SEO Expert & Consultant

Connect with Jeremy:

  • About: Jeremy Rivera Bio
  • Podcast: Unscripted SEO
Key Topics Discussed 1. The Evolution of SEO
  • From Google reverse engineering to brand journalism
  • Impact of AI overviews and rich snippets
  • The rise of LLM-based search (ChatGPT, Claude)
  • How E-E-A-T and helpful content updates changed the game
2. Brand Journalism Strategy
  • Creating deeper stories around the humans in a business
  • Two-tier content approach: top-funnel educational vs. bottom-funnel conversion
  • Quality over quantity in traffic and conversions
  • Building credibility through authentic storytelling
3. Revenue-Focused Marketing
  • Moving beyond vanity metrics to actual...
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