In this unfiltered episode, Marina Girgis chats with Intuitive Eating coach, Kiki Athanas, about building an authentic personal brand, embracing spicy opinions, and scaling a seven-figure business through intuitive marketing. Whether you're a coach, entrepreneur, or content creator, discover how to navigate social media with honesty and boldness.

• How Kiki Athanas transformed disordered eating into a thriving business offering her signature 1010 method
• The importance of owning your authority and being unapologetically authentic online
• Strategies for creating viral content: embracing polarity, sass, and truth-telling
• The evolution from vanilla to spicy social media presence what it takes to stand out and attract clients
• The role of marketing that responds to market needs versus rigid planning
• How to build an ecosystem that supports your unique style and lifestyle, including retreats, certifications, and programs
• The mindset shift around making business decisions: prioritizing choice, fun, and intuition over rigid rules
• Behind the scenes of launching and relaunching the 1010 program, and future expansion plans
• The power of setting new standards and creating authority content that elevates your brand
• The importance of boundaries and avoiding burnout with flexible business models

Connect with Kiki:

• Instagram
• TikTok
• Website
• Join the Next 10/10 Group
• Newsletter

Connect with Marina:

• Instagram
• Join Marina’s Free newsletter community
• Join the waitlist for Premium Presence, Marina’s Branding Mastermind

In this episode, Marina Girgis explores the critical relationship between identity and income ceilings in business. She emphasizes that many entrepreneurs face discomfort not due to failing strategies, but because their current identity does not align with their vision for success.

The conversation delves into:

• The importance of embodying authority in your brand
• What is required to set premium pricing and break through income ceilings
• The internal shifts that create external success and authority
• Releasing old identities that no longer serve you and embracing your true potential as a leader in your industry

• 
  

Connect with Marina:Marina’s IG: ⁠@vivaciouslymarina⁠

💌 Work with Marina: The next live mastermind cohort of Premium Presence begins in April 2026, get on the waitlist to secure the founders rate & access limited spots: ⁠https://vivaciousretreats.com/mastermind⁠

💌 Download the (free) Introduction Post Framework to position yourself with clarity, authority, and emotional depth without over-explaining or performing connection.

https://vivacious.myflodesk.com/intro

💌 Join Marina’s private email list Selfish, where she shares in-depth personal brand strategies and personal behind-the-scenes of scaling her business while prioritizing a spacious lifestyle:⁠https://vivacious.myflodesk.com/selfish

Speak soon — and until then… Stay vivacious! ✨

In this episode, Marina Girgis breaks down a major shift happening in the online space: the move from the relatability era into the identity era of personal branding. While relatability once created connection and trust, it no longer builds authority, leadership, or long-term brand power.

In this episode, we explore:

• Why emotionally intelligent, self-aware women still feel invisible online
• How softened authority and over-explaining quietly dilute leadership
• What it truly means to move from being relatable to being recognized, from being liked to being followed

This conversation is an invitation to step into identity-level leadership with clarity and conviction—without abandoning care, depth, or integrity.

Connect with Marina:Marina’s IG: ⁠⁠@vivaciouslymarina⁠⁠

💌 Work with Marina: The next live mastermind cohort of Premium Presence begins in April 2026, get on the waitlist to secure the founders rate & access limited spots: ⁠⁠https://vivaciousretreats.com/mastermind⁠⁠

💌 Download the ⁠(free) Introduction Post Framework⁠ to position yourself with clarity, authority, and emotional depth without over-explaining or performing connection.

⁠https://vivacious.myflodesk.com/intro⁠

💌 Join Marina’s private email list Selfish, where she shares in-depth personal brand strategies and personal behind-the-scenes of scaling her business while prioritizing a spacious lifestyle:⁠⁠https://vivacious.myflodesk.com/selfish⁠