In this unfiltered episode, Marina Girgis chats with Intuitive Eating coach, Kiki Athanas, about building an authentic personal brand, embracing spicy opinions, and scaling a seven-figure business through intuitive marketing. Whether you're a coach, entrepreneur, or content creator, discover how to navigate social media with honesty and boldness.

• How Kiki Athanas transformed disordered eating into a thriving business offering her signature 1010 method
• The importance of owning your authority and being unapologetically authentic online
• Strategies for creating viral content: embracing polarity, sass, and truth-telling
• The evolution from vanilla to spicy social media presence what it takes to stand out and attract clients
• The role of marketing that responds to market needs versus rigid planning
• How to build an ecosystem that supports your unique style and lifestyle, including retreats, certifications, and programs
• The mindset shift around making business decisions: prioritizing choice, fun, and intuition over rigid rules
• Behind the scenes of launching and relaunching the 1010 program, and future expansion plans
• The power of setting new standards and creating authority content that elevates your brand
• The importance of boundaries and avoiding burnout with flexible business models

Connect with Kiki:

• Instagram
• TikTok
• Website
• Join the Next 10/10 Group
• Newsletter

Connect with Marina:

• Instagram
• Join Marina’s Free newsletter community
• Join the waitlist for Premium Presence, Marina’s Branding Mastermind